CEO Topic: Signatures of Successful Companies of the Future

Author: Chuck Richard

Date: February 2, 2016


What if you had a CEO playbook for the next 2-5 years? How would your business be impacted by a play-by-play of steps to successfully perform in today’s market?

Signatures of Successful Companies of the Future provides analysis and insight on how to makeover your product and services mix, revenue models, talent mix, and M&A and partnerships to ensure future success. This study also provides guideposts and scorecard markers that are prerequisites for making these necessary, multi-year changes.

Will your business rank as Best in Class in the next few years? Read our report for the recipe of future success.


This study combines:

  • ­Synthesis from Outsell’s daily contact and interviews with CEOs and heads of marketing and strategy;
  • ­Deep knowledge of Outsell’s ongoing and unique 11 years of Advertising and Marketing Studies with 5.2 million data points from 13,100 advertisers. ­
  • Original analysis based on the deep industry experience of our analysts.

It also draws from our unique discipline of tracking the three major information market components (end-users and their departments, enterprise buyers, and advertisers) that adds 360-degree context to our insights into professional tasks and workflows, content and data consumption, and buyer trends.


  • Why This Topic
  • Methodology
  • Resilient Quantum Laws of Media are Uber Imperatives
  • Quantum Laws of Media
  • Six Corollaries to Quantum Laws of Media
  • FPIs: Future Performance Indicators
  • Essential Business Components
  • Scaling Data-Embedded-in-Workflow Businesses
  • Services
  • E-commerce
  • Demand Generation
  • Events Move to 4Cs = Convergence of Community, Commerce, Content and Certification
  • The Shrinking Case for Portfolio
  • Focused Scale and Hyper-Niche
  • Portfolio Size and Focus
  • Limited Success in Mixing Business Models
  • The Powerful Case of Platform
  • Hyper-scaling
  • Platforms Raise Valuations
  • Leverage from Platforms Fuels Global Growth
  • What’s Measured Changes: What to Measure
  • Essential Actions
  • Related Research

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