CEO Topic: Scaling Data Businesses: How They Did It

Author: Randy Giusto & Carol Monaco

Date: September 27, 2018


CEOs continually ask Outsell for examples of how companies, particularly those in data-driven businesses, have significantly increased their revenues within three to five years. They also ask how these firms expanded beyond single-point solutions to a wider selection of products and services and from media- or publishing-based businesses to covering data information services and analytics.

CEOs are under constant pressure to drive growth and move up the data/analytics value chain. Seeing how companies accelerate their revenues and diversify their organizations to grow beyond their cores is essential input to making decisions, which can take years to execute.


This study combines:

  • A review of our annual market size data to look at company performance and identify the firms that fit the criteria for fast growth in data-intensive businesses.
  • Deep secondary research on the moves and headlines associated with each company’s trajectory.
  • Synthesis from Outsell’s daily contact and interviews with CEOs and heads of strategy.
  • Original analysis based on our analysts’ deep industry experience.

This report also draws from our unique discipline of examining the many business models of information industry companies, spanning media, advertising, information and insights, and data from both organic and inorganic products and services and the digital exhaust of their overall efforts.


Why This Topic


Key Takeaways

Key Findings by Company

  • Cision
  • CoStar
  • DiscoverOrg
  • Gartner
  • Northstar Travel Group
  • NPD Group
  • Spiceworks
  • Verisk Analytics

Essential Actions

Related Research

About Outsell

Figures and Tables

Table 1. Cision’s Path to Scale

Table 2. CoStar’s Path to Scale

Table 3. DiscoverOrg’s Path to Scale

Table 4. Gartner’s Path to Scale

Table 5. Northstar Travel Group’s Path to Scale

Table 6. NPD Group’s Path to Scale

Table 7. Spiceworks’ Path to Scale

Table 8. Verisk Analytics’ Path to Scale

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