CEO Topic: Information Platforms: A Business Model Framework


Author: Simon Alterman

Date: May 8, 2017


What is a platform? It may be the most over-used and the least well defined term in the whole lexicon of the digital economy, but it’s also, in Outsell’s opinion, one of the most important.

Our report, Information Platforms: A Business Model Framework, examines the characteristics of platforms in the networked information universe and their critical role for all businesses. We examine and illustrate the different components of a modern information platform, examine different platform models — from the perspective of business outcomes rather than the technologies involved — and look at the capabilities and organizational structures required for success.

This report includes information gathered from a dozen analyst-led primary research interviews with CEOs pursuing different platform strategies. We also combined this with our ongoing research in the industry and our constant dialogue with hundreds of senior executives across all major sectors. We’ve synthesised these views with secondary research to reach our conclusions and recommendations.

To read more about the strategic choices CEOs and their teams must make in order to decide how best to position themselves and compete successfully in this environment, download our report today.


  • Why This Topic?
  • Methodology
  • What Is a Platform
  • Platform Components
  • Other Key Attributes of Platform Business
  • Platform Types
  • Data Platforms
  • Community Platforms
  • Marketplace Platforms
  • From Products to Platform
  • Culture of Openness
  • Scale vs. Control
  • Platform Data
  • Essential Actions
  • Related Research

Figures & Tables

  • Figure 1. Essential Offerings and Key Attributes of Full Information Platform
  • Table 1. Platform Types and Characteristics

Additional information



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Report Type