CEO Topic: IBM Watson – A Hammer in Search of Nails


Author: Simon Alterman

Date: May 27, 2015


If a computer system like IBM Watson can “reason” like a human being, what are the implications for information businesses? This new era of computing cannot be ignored; CEOs and their teams have a challenge ahead as they decide whether, when, and how to engage with cognitive computing. This report addresses:

  • The progress IBM Watson has made since its commercial launch.
  • IBM Watson’s market strategy and its impact in the health, financial, legal, and other sectors.
  • How publishers and information businesses can use IBM Watson.
  • Case studies from Deakin University, Vantage Software, and OnRamp Exchange.

Leading information businesses have the advantage of deep knowledge and long-term relationships with their users but they need to stay ahead of where this computing convergence is leading.


  • Why This Topic
  • Methodology
  • Watson and Convergence
  • What is Watson?
  • Cognitive Computing
  • The Watson Business
  • Market Strategy
  • Watson in Action
  • Health
  • Finance
  • Legal
  • Other Sectors
  • Watson and the Content Business
  • Content for Training
  • Content Marketplace
  • Using Watson
  • Issues for IBM
  • Essential Actions
  • Related Research

Figures & Tables

  • Figure 1. Growth of Watson Clients and Partners
  • Figure 2. Watson Ecosystem APIs (March 2015)
  • Figure 3. Working with Watson: Recommendations for Content Providers

Additional information



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Report Type