CEO Topic: Disruptive Business Models


Author: Simon Alterman

Date: October 16, 2014


Established players have always faced competition from new entrants. But disruption feels different, is different – and it’s all around. It’s becoming more difficult to tell whether the new kid on the block is just another wannabe or a wave that will create sweeping change. And it’s sometimes hard to tell if your own new business has invented the next big thing. CEOs must think critically about the legitimacy and influence of disruption, and Outsell can help. This report looks at the underlying forces of disruption and provides:

  • Outsell’s definition of disruption in the industry.
  • Analysis of how disruptors behave and the business models they employ.
  • Case studies of companies trying to disrupt markets – DueDil, Flat World Knowledge, StraighterLine, and TransferWise – and how they’re doing it.
  • Essential actions to help assess and respond to potentially disruptive competitors, and for would-be disruptors to make the most of opportunities.

This is a must-read for established information businesses looking to mitigate the threat of insurgent companies – and for would-be disruptors looking to take aim at the market in the right way.


  • Why This Topic
  • Methodology
  • What is Disruption?
  • Disruption in the Newspaper Industry
  • Disruptive Forces
  • How Disruptors Behave
  • Disruptive Model Features
  • Case Studies
  • DueDil
  • Flat World Knowledge
  • TransferWise
  • StraighterLine
  • Essential Actions
  • Related Research

Figures & Tables

  • Figure 1. US Daily and Sunday Newspaper Revenues
  • Table 1. Dispersal of Newspaper Ad Revenues Across Categories
  • Table 2. Disruptive Forces and Consequences
  • Table 3. Business Model Features in Disruption


Additional information



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