The ability to outperform is often indicative of a company’s agility, efficiency, and future success. This annual report, based on the most recent results of Outsell’s Information Industry Benchmark Program, provides executives with a snapshot of industry performance metrics to measure against in key business areas, including:
- Revenue growth;
- Renewal rates and profitability;
- Revenue by geography and format;
- Expenses by category;
- New product development practices;
- Sales staffing ratios, executive compensation, and more.
Outsell’s benchmark program arms decision-makers with business-improving insight they can share with key players, from their management team to investors and the board. CEOs, CFOs, and executives interested in participating in the program can click here – after taking a brief, confidential survey, you’ll instantly receive a downloadable tear sheet comparing your business to that of your peers.
Outsell’s Information Industry Benchmark Program collects data on revenue, renewal rates, expenses, profitability, new product development, staffing, sales organization and remuneration, and executive compensation. CEOs, CFOs, and other senior executives contribute data through an online portal. Participants receive a customized, downloadable tear sheet comparing their company with organizations with similar business models as well as with the information industry as a whole. Outsell analyzes the information only in aggregate form and individual responses are kept entirely confidential.
The benchmarks in this report are from contributions made predominantly between October 2014 and February 2015 from nearly 100 companies. The total number of respondents for each question varies and percentages are shown in relation to the total responding to that particular question. Metrics cited refer to the information industry as a whole unless otherwise stated and currency-based benchmarks are in US dollars. In both the tables and the body of the report, “average” refers to the midpoint (median) unless otherwise stated, and “middle 50 range” to the interquartile range within which the middle 50% of responses fall. Note that compared to previous years, the 2015 report makes much greater use of the midpoint than the mean to minimize the impact of outliers.
- Why This Topic
- Respondents at a Glance
- Financial Performance
- Revenue Growth
- Expenses and Product Development
- Expenses by Function
- Product Development
- Staffing and Compensation
- Salary Increases
- Revenue per Employee
- Top Management Compensation
- Sales Organization
- Sales Headcount
- Sales Compensation and Targets
- Essential Actions
- Related Research
Figures & Tables
- Figure 1. Contributors by Revenues and Segment
- Figure 2. Share of World GDP (Purchasing Power Parity)
- Figure 3. Export-Readiness of Business
- Table 1. Nature of International Presence
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