CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point

Announcements from Terminus and ActionIQ point to the growing importance of customer data platforms (CDPs) in the B2B sales and marketing intelligence space. This creates more convergence between today’s specialized Company, Contact, and Personal Information sector and the larger MarTech market.

Read more on the Outsell Leadership Community Platform: CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point

Author: Randy Giusto

Date: October 12, 2021

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Announcements from Terminus and ActionIQ point to the growing importance of customer data platforms (CDPs) in the B2B sales and marketing intelligence space. This creates more convergence between today’s specialized Company, Contact, and Personal Information sector and the larger MarTech market.

Read more on the Outsell Leadership Community Platform: CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point

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