Big Pharma’s High-Stakes Contest to Capture the “Patient’s Journey”

The January 2021 Virtual J.P. Morgan Healthcare Conference made it clear: many pharmaceutical companies are investing heavily in digital platforms. These solutions are designed to provide consumers with a comprehensive toolset to better understand and manage their medical conditions.

Read more on the Outsell Leadership Community Platform: Big Pharma’s High-Stakes Contest to Capture the “Patient’s Journey”

Author: David Potter

Date: June 14, 2021

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The January 2021 Virtual J.P. Morgan Healthcare Conference made it clear: many pharmaceutical companies are investing heavily in digital platforms. These solutions are designed to provide consumers with a comprehensive toolset to better understand and manage their medical conditions.

Read more on the Outsell Leadership Community Platform: Big Pharma’s High-Stakes Contest to Capture the “Patient’s Journey”

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