B2B Media, Business & Company Information 2016

Author: Barry Parr

Date: October 3, 2016


B2B Trade, Business & Company Information 2016 provides a detailed analysis of the market trends and forecast for growth and performance to 2019. The report also includes a description of the industry, its competitive landscape, disruptive forces and companies, and Outsell’s industry forecast.

Top findings from the report include:

  • B2B media and information companies with diversified revenue streams grew faster than those solely focused on advertising and information in 2015.
  • Company, Contact & Personal Information was flat, with all of the growth coming from LinkedIn.
  • Digital and Events revenue is increasing among B2B media, and print continues to decline.
  • Most of the growth in B2B media and information is concentrated in six of the top 10 companies.
  • Account-based marketing is poised to remake advertising sales in B2B media.

This sizing report is a must-read for solution providers seeking to create revenue opportunities, attract new buyers, an achieve a competitive advantage in their market.


We base the information in this report on a comprehensive and rigorous methodology Outsell developed. This methodology provides financial estimates for the overall market, for appropriate markets within the overall segment, and for specific companies in the ecosystem. Revenue is analyzed several different ways, including both retrospectively, in terms of historical trends, and prospectively via Outsell’s market forecast. We provide growth rates, market share, and, where possible, geographic, revenue source, and format (print versus digital) splits for leading companies within the space. Outsell methodology starts with its database of over 8,000 global media and information companies worldwide. These firms are assigned to all appropriate segments in which they operate.

Outsell uses all publicly available information and its own insight and research with the companies themselves to size each player in the space. We size public companies primarily on their reported results, though we also apply Outsell analysis to further segment and align their revenues according to Outsell’s industry segmentation. We size private companies using the best available information on each company, augmented by our own primary research.

For each market segment, we identify the top 10 largest players in the space (by revenue) in a table. Those companies that derive revenue from multiple segments have their revenue allocated by segment. Only the portion of a provider’s total revenue that is attributed to the subject segment is identified under that company for that segment. The sum of the various segment revenues for a provider equals the company’s total reported/estimated information industry revenue.

Outsell Inc. B2B Media, Business & Company Information 2016

Table of Contents:

Why This Market


Market Definition

B2B Media, Business & Company Information Segmentation

Key Takeaways

B2B Media, Business & Company Information Market Size and Forecast

B2B Media, Business & Company Information Composition

Top 10 B2B Media, Business & Company Information Players, 2015

Top 10 Dynamics

Competitive Dynamics

Company Contact & Personal Information Composition

Top 10 Company, Contact & Personal Information Players, 2015

Top 10 Dynamics

Competitive Dynamics

Essential Actions

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