B2B Media, Business & Company Information 2016

B2B Trade, Business & Company Information 2016 provides a detailed analysis of the market trends and forecast for growth and performance to 2019. The report also includes a description of the industry, its competitive landscape, disruptive forces and companies, and Outsell’s industry forecast.

Top findings from the report include:

• B2B media and information companies with diversified revenue streams grew faster than those solely focused on advertising and information in 2015.
• Company, Contact & Personal Information was flat, with all of the growth coming from LinkedIn.
• Digital and Events revenue is increasing among B2B media, and print continues to decline.
• Most of the growth in B2B media and information is concentrated in six of the top 10 companies.
• Account-based marketing is poised to remake advertising sales in B2B media.

This sizing report is a must-read for solution providers seeking to create revenue opportunities, attract new buyers, an achieve a competitive advantage in their market.