B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021

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It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

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