Description
Applied Consumer Neuroscience (ACN) is migrating beyond its consumer packaged goods and retail marketing focus, as technology, consumer services, and large media brands start to utilize it.
Outsell’s Applied Consumer Neuroscience in Marketing and Advertising report looks at recent consumer neuroscience advances, and how marketers and advertisers are harnessing the technology to augment survey- and focus group-based marketing research efforts.
The report includes, but is not limited to, the following technologies:
- Biometrics
- Eye Tracking
- Facial Coding
The report also covers Outsell’s 10 to Watch company profiles that highlight approaches, relationships, and areas of focus. Providing valuable information for marketers, media companies, news organizations, and B2B companies not only looking to utilize these services to test their own video-based content, including ads, but also to invest in this emerging field.
Gain valuable insight on how marketers are tapping into consumers’ emotions and mapping their moods to measure their reactions to video-based media and advertising. It is crucial to understand all the dynamics impacting the applied consumer neuroscience market going forward.
Methodology
Outsell applied its proven mix of expertise and proprietary data to establish our view of this market segment. We conducted a series of eight interviews with providers of marketing research and applied consumer neuroscience capabilities. This included those that provide ACN testing as well as large marketing research providers. We supplemented this primary research with data collected from a variety of online sources. Finally, our recipe included a healthy dose of the unparalleled insight we gain through our daily conversations with thought leaders and executives throughout the information industry
Table of Contents:
Why This Segment?
Methodology
Segment Definition
Summary of Findings
Highlights
Market Drivers
Competitive Landscape
Disruptive Forces
10 to Watch
Essential Actions
Related Research
Tables & Figures
Table 1. Applied Consumer Neuroscience and Traditional Marketing Research Techniques
Table 2. Applied Consumer Neuroscience and Traditional Marketing Research Techniques settings and Brand Examples Table 3. Top Ten Players
Table 4. Future Applications From Emerging Segments
Table 5. List of Applied Consumer Neuroscience and Neuromarketing Companies
Table 6. List of Applied Consumer Neuroscience and Neuromarketing Companies by Research Focus Area
Table 7. List of Applied Consumer Neuroscience and Neuromarketing Companies by Sample Clients
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