The world’s population is growing quickly — it is projected to exceed 9 billion by 2050 —while the amount of arable land is shrinking — it is estimated that over 80% of arable land is already in use. To feed our growing population, we must substantially increase the amount of food we produce: by as much as 60% by 2050 according to some estimates. More people will require more land to live on while that land is also needed to grow more food.
As incomes increase in developing countries, demand for high-quality protein and food variety also rises. Yet it is estimated that the farmable land has decreased by 33% over the past 40 years. Current land use for food production is unsustainable, leaving no choice but to look to information solutions and technology to solve this problem.
Hard-pressed to remain competitive, farmers are also embracing new technologies to become more efficient. The Ag Information Solutions space is hot, growing, highly fragmented, and ripe for consolidation, with no visible market-share leader in the sector. The confluence of data, information, and technology is driving change in this solution sector, and clients ask about this category daily.
Given our understanding of the prevailing conditions, Outsell researched and analyzed the space, looking at key market dynamics, competitive trends, and opportunities for growth for leaders or investors interested in expansion. This report includes our analysis of how the market is developing and how key players will respond.
Outsell used qualitative research and analysis to prepare this report. We completed 14 analyst-led interviews covering the sector with on-the-ground professionals. We also leveraged our database of 8,000+ industry firms that create, aggregate, manipulate, and distribute information and augmented that with additional secondary research. We further supported this analysis with a deep understanding of information-centric disruptive forces, daily interaction with executives in the information industry, and analysis of products and services that Outsell conducts as part of its advisory services.
Defining the Agriculture Industry Value Chain
Defining the Agriculture Information Solutions Space
Mapping Ag Solutions to the Industry Value Chain
Ag Information Market Overview and Drivers and Trends
Market Size, Share & Forecast
Figure 1. Agriculture Lifecycle: Seed to Table
Figure 2. Selected Types of Technology Disruptors
Figure 3. Representative AgTech and Ag Information Providers Landscape
Table 1. Top Ten Ag Information Services Providers
Appendix 1. Outsell’s AgTech and Ag Information Market Directory
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