Information Industry Outlook 2017: All Data, Nothing But Data

Author: Leigh Watson Healy

Date: October 5, 2016


For the $1.5 trillion-dollar information industry, where does the number one growth opportunity lie?

Data monetization.

From GE to Boeing, Ford to Monsanto — today, everyone is a data provider, user, and maker, and the swelling number of applications for machine driven data analytic solutions offer a revenue goldmine.

The key theme for Outsell’s Information Industry Outlook 2017, All Data, Nothing But Data, highlights the top 10 important industry trends, with data at the epicenter. The report also highlights other key trends, including:

  • Innovation demands the de-siloing of data with opportunities available for new service models.
  • The platform model is rising as product-oriented strategy evolves — be on a platform or ride on someone else’s.
  • Advertising might survive by getting smarter, and with increasing cybersecurity concerns, firms that specialize in cybersecurity will become hot M&A targets.
  • Talent trends are changing now that data is a foundational element of product strategy.

How will geopolitical and economic uncertainty affect the industry? Which information industry segments will experience the strongest growth next year? Who are the top disruptive companies to watch?


Each year, Outsell invests millions of dollars analyzing all sectors of the industry. We continue to expand our coverage of sectors and players that are driving growth and convergence of content, software, services, and platforms in our increasingly data-driven world, including healthcare IT, education technology, marketing services, marketing automation, and CRM. We track and analyze 27 segments and over 9,000 firms (increasing every day) within these segments, and we provide coverage of major announcements, revenue and business model mix, and growth.

We couple this supply-side analysis with a demand-side perspective, conducting original research among marketers and advertisers, enterprise information buyers, and end-users (as professionals and consumers) to follow the money and track and forecast spending trends. We then take this fact-based underpinning and combine it with our daily dialogue with decision-makers and our 18+ years of tracking and analyzing the industry. Finally, our analytic team convenes to discuss and debate the forecasts, trends, and leading firms to watch.

This year, Outsell’s Signature Event co-producer, JEGI, collaborated to identify top 10 trends, as did members of Outsell’s Leadership Councils. Out of that lively discourse, we distilled and created this year’s Outlook report.

Outsell Inc. Information Industry Outlook 2017: All Data, Nothing But Data

To thrive and grow in today’s data-driven world, read our report for essential actions.

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