Showing 17–18 of 138 results

B2B Marketer Pain Points – Data Quality

$99.00

This second piece in our series of discussions with B2B marketers dives into how data quality claims match reality. Despite all the marketing technology and specialized services out there, the changing marketing landscape is challenging both marketers and their platform and publisher partners.

Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Data Quality

Author: Randy Giusto

Date: July 28, 2022

B2B Marketer Pain Points – Intent Data

$99.00

Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.

Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Intent Data

Author: Randy Giusto

Date: July 25, 2022