Showing 1–16 of 120 results

Segment View: Marketing Research – 2021

This report analyzes trends and performance, providing our forecast for Marketing Research through 2024. It includes companies spanning media measurement, panel sample and survey software, and industry research. We offer providers essential actions to secure revenue and gain competitive advantage.

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Author: Randy Giusto

Date: May 19, 2021

Return to Events – Understanding the Generational Divide Ahead

As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.

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Author: Randy Giusto

Date: April 12, 2021

B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021

Virtual Event Best Practices – Event Management Platforms

Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.

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Author: Randy Giusto

Date: March 22, 2021

In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

The outlook for in-person events is slowly shifting, but demand is still high for local and regional shows as well as education-focused efforts. A peek into the future also shows great interest in virtual and hybrid events post-pandemic.

Read more on the Outsell Leadership Community Platform: In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

Author: Randy Giusto

Date: March 9, 2021

Rethink Event Marketing in 2021 Based on New Concerns and Needs

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

Author: Randy Giusto

Date: February 25, 2021

B2B Marketing Budgets: The Return to Normal Looks Choppy

When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021

Best Practices for Perfecting the Virtual Event Content Mix

Content helps define a successful virtual event, as does how it’s created, delivered, and absorbed. Understanding how to best weave the content together can help teams lay a foundation for success. Here are some key paths to follow when thinking about the content mix for virtual events in 2021.

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Author: Randy Giusto

Date: February 2, 2021

Virtual Event Best Practices – Event Benchmarks

Virtual event experiences provide a much wider array of metrics than their in-person counterparts. Understanding how to interpret that data and create new benchmarks to measure success is critical. Here are some key paths to follow when thinking about benchmarks for virtual events this year.

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Author: Randy Giusto

Date: January 26, 2021

Virtual Event Best Practices – What’s Impacting the Return to In-Person and the Decisions to Make

Understanding vaccine deployments, geographic differences in health and safety regulations, the mindsets of attendees, and the budgets of sponsors and exhibitors will help event organizations better prepare for what unfolds in 2021 and 2022.

Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – What’s Impacting the Return to In-Person and the Decisions to Make 

Author: Randy Giusto

Date: January 13, 2021

Virtual Event Best Practices: Attendee Engagement, Networking, and Matchmaking

Virtual events don’t need to have substandard attendee engagement and networking experiences compared to preceding in-person equivalents. Here are some critical practices to follow when thinking through facilitating audience engagement in the shift from physical to virtual events.

Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices: Attendee Engagement, Networking, and Matchmaking

Author: Randy Giusto

Date: January 6, 2021

Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Today’s event business model approach is doomed unless it evolves to deal with attendees’ reluctance to come back — especially women and younger attendees, who will define the future of in-person and hybrid events. Organizers adopting a business-as-usual approach going forward do so at their peril.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Author: Randy Giusto

Date: December 3, 2020