Showing 1–16 of 126 results

ZoomInfo Dives into Conversational Intelligence and Customer Service

In the space of a few weeks, ZoomInfo moves into two adjacent markets by picking the right acquisition to get there. This deal also points to how conversational intelligence is rapidly becoming a must-have tool in the sales and market stack of most companies.

Read more on the Outsell Leadership Community Platform: ZoomInfo Dives into Conversational Intelligence and Customer Service

Author: Randy Giusto

Date: August 4, 2021

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Return to Onsite Events – Changes to Increase Comfort Levels Expected

Conferences and trade shows are kicking off once again in the US after shuttering for over a year. Understanding changing attitudes toward them will help organizers plan for how they’ll respond and how they’ll get more people to come back later on.

Read more on the Outsell Leadership Community Platform: Return to Onsite Events – Changes to Increase Comfort Levels Expected

Author: Randy Giusto

Date: July 14, 2021

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The Multiple Paths of a Blackstone-Infused IDG

The sale of IDG, Inc. to Blackstone helps to unblock access to cash that was constrained under previous owner China Oceanside. Blackstone will drive faster changes at both IDG Communications and IDC. Speculating about what drove the deal may shed light on what stays and what goes at IDG, Inc.

Read more on the Outsell Leadership Community Platform: The Multiple Paths of a Blackstone-Infused IDG

Author: Randy Giusto

Date: July 1, 2021

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Segment View: B2B Media and Business Information – 2021

This report analyzes trends and performance, providing our forecast for B2B Media and Business Information through 2024. Reliance on events will weigh on this segment’s fortunes until onsite shows come back to their former glory. Meanwhile, the gap between data haves and have-nots grows.

Read more on the Outsell Leadership Community Platform: Segment View: B2B Media and Business Information – 2021

Author: Randy Giusto

Date: June 23, 2021

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Develop an Experience Journey While Reinventing Events

With onsite events ramping up and hybrid approaches in the works, companies must create new experiences to draw audiences back. Creating an experience journey where events plug and play in at various points is now necessary to truly reinvent the event industry.

Read more on the Outsell Leadership Community Platform: Develop an Experience Journey While Reinventing Events

Author: Randy Giusto

Date: June 9, 2021

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Segment View: Company, Contact, and Personal Information – 2021

This report analyzes trends and performance, providing our forecast for the Company, Contact, and Personal Information segment through 2024. Strong growth continues as companies improve their data quality, completeness, and accuracy, creating demand for providers that will best serve them.

Read more on the Outsell Leadership Community Platform: Segment View: Company, Contact, and Personal Information – 2021

Author: Randy Giusto

Date: May 27, 2021

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Segment View: Marketing Research – 2021

This report analyzes trends and performance, providing our forecast for Marketing Research through 2024. It includes companies spanning media measurement, panel sample and survey software, and industry research. We offer providers essential actions to secure revenue and gain competitive advantage.

Read more on the Outsell Leadership Community Platform: Segment View: Marketing Research – 2021

Author: Randy Giusto

Date: May 19, 2021

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Key Demandbase Acquisitions Power New Modular Cloud Offering

The deal creates a modular cloud offering with firmographic, demographic, technographic, and intent data at its base. This instantly makes Demandbase a key B2B data provider, next to LinkedIn, Dun & Bradstreet, and ZoomInfo, and positions it for future growth.

Read more on the Outsell Leadership Community Platform: Key Demandbase Acquisitions Power New Modular Cloud Offering

Author: Randy Giusto

Date: May 11, 2021

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Event Industry Best Practices – Embracing Hybrid for the Long Term

As the events industry claws its way back, challenges will persist as health and safety concerns and limited travel budgets impact demand. Hybrid events enable providers to successfully navigate the change and also present a lasting opportunity.

Read more on the Outsell Leadership Community Platform: Event Industry Best Practices – Embracing Hybrid for the Long Term

Author: Randy Giusto

Date: April 27, 2021

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Return to Events – Understanding the Generational Divide Ahead

As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.

Read more on the Outsell Leadership Community Platform: Return to Events – Understanding the Generational Divide Ahead

Author: Randy Giusto

Date: April 12, 2021

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B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021

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Virtual Event Best Practices – Event Management Platforms

Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.

Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – Event Management Platforms

Author: Randy Giusto

Date: March 22, 2021

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In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

The outlook for in-person events is slowly shifting, but demand is still high for local and regional shows as well as education-focused efforts. A peek into the future also shows great interest in virtual and hybrid events post-pandemic.

Read more on the Outsell Leadership Community Platform: In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

Author: Randy Giusto

Date: March 9, 2021

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Rethink Event Marketing in 2021 Based on New Concerns and Needs

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

Author: Randy Giusto

Date: February 25, 2021

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B2B Marketing Budgets: The Return to Normal Looks Choppy

When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021

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Best Practices for Perfecting the Virtual Event Content Mix

Content helps define a successful virtual event, as does how it’s created, delivered, and absorbed. Understanding how to best weave the content together can help teams lay a foundation for success. Here are some key paths to follow when thinking about the content mix for virtual events in 2021.

Read more on the Outsell Leadership Community Platform: Best Practices for Perfecting the Virtual Event Content Mix

Author: Randy Giusto

Date: February 2, 2021

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