Sales Performance Improvement

Driving Revenue Growth
Outsell Inc. Outsell's Sales Performance Benchmark

Driving sustained revenue growth is one of the most important issues facing your business.

Yet growth initiatives often fall short largely due to the lack of reliable benchmark data.

The Sales Performance Benchmark and Growth Plan will enable you to measure, compare, and act upon key your sales organization’s design, activity, and performance.

Top-Performing Sales Organizations

Common Traits Of Top Performers:

Set challenging sales goals and achieve them

Charge premium prices and avoid discounting

Gain higher than average win rates

Grow their key accounts by upselling and cross-selling

Continually fill the pipeline with quality opportunities

Practice solution selling and focus on the customer value delivery

While each top-performing sales organization is unique, they have one thing in common — a focus on the attributes that lead to top performance as measured by the sales KPIs that really matter. Outsell will help you identify and implement these winning attributes, leading to sustainable sales growth.

What Top Performers Do Differently

Attributes & KPIs

Outsell’s database tracks 20 questions, and cross-references them with the three sales performance KPIs that correlate with top-performance.

Outsell Inc. Outsell's Sales Performance Benchmark

Sales Performance Benchmark & Growth Plan

Get Started Today:


As a participant in the Sales Performance Benchmarking and Growth Plan, we will benchmark your organization’s attributes against the attributes of top sales performing organizations.

Outsell Inc. Outsell's Sales Performance Benchmark

Custom Analysis

We then conduct a custom analysis to identify the areas of improvement for your sales organization. This will enable you to rank your sales organization against the top-performers as defined by KPIs in each critical attribute category, identify areas for sales performance improvement, and prioritize the initiatives most likely to lead to sales performance improvement in your organization.

Outsell Inc. Outsell's Sales Performance Benchmark


Putting the analyses into action for implementation is the outcome. Outsell consultants will help you develop a sales growth action plan that you can implement to gain measurable improvements as quickly and effectively as possible.

Outsell Inc. Outsell's Sales Performance Benchmark

Timeframe — Four Stages

Outsell will work with your team, over a period of approximately 6 weeks, to conduct the benchmark analyze, results, and deliver our recommendations. The engagement is divided into four stages:

Step 1: Project Kick-off

Outsell and client kick off project; Complete the benchmark survey.

Step 2: Data Analysis

Outsell conducts benchmark data analysis.

Step 3: Initial Recommendations

Outsell develops initial recommendations.

Step 4: Implementation Option

Set up optional workshop or additional training.

Participate Today

Why the Sales Performance Benchmark and Growth Plan?

The Sales Performance Benchmark and Growth Plan will provide immediate results to ensure sustainable
improvement in your sales organization and sales results. As a participant, you will get fact-based answers to three critical questions:

What is the current state of my selling organization?

Benchmark your sales team against our database of information industry sales top-performers to gain a thorough understanding of your sales performance challenges, and an objective view of your sales organization.

What are your biggest opportunities for improvement?

Discover specific opportunities for improvement, based upon data, applied to your unique organization and operating environment, guided by Outsell’s sales performance experts.

Execute on these opportunities

Build a realistic, road-tested plan of action, with targeted results, for executing key sales performance initiatives, based upon Outsell’s expertise in creating short-term and long-term improvement roadmaps.

Project Team

Outsell Inc. Outsell's Sales Performance Benchmark

Ned May - Project Lead

The senior project lead for this study will be Ned May. As VP Intelligence, Ned leads the research and analyst team that produces Outsell competitive and market intelligence and the essential benchmarks and data underpinning Outsell services. Ned brings nearly 20 years of experience in analytic and operating roles across the research and data economy. Ned is responsible for the oversight and successful implementation of the project working with other members of the Outsell team.

Outsell Inc. Outsell's Sales Performance Benchmark

Anthea Stratigos - Executive Review

Outsell considers it best practice for a member of the Outsell executive team to provide input on project design and to review any client deliverables before submission. For this project, Anthea Stratigos, Outsell’s Co-founder & CEO, will be the executive sponsor.

Why Outsell?

Outsell Inc. Outsell's Sales Performance Benchmark

Outsell is the world’s only research and advisory firm focused solely on media, information, and data businesses. This gives us unparalleled expertise in our domain. Our analysts and consultants’ analytical insights and rigorous, fact-based research methodology have delivered solutions to critical problems time and again.

Outsell has conducted hundreds of proprietary studies for senior executives in industry with an emphasis on assessing markets, competitors, and technologies to inform strategies for future planning and revenue growth and in benchmarking and assessing key functions in order to ensure optimal operating performance.

Outsell’s annual benchmarks are used throughout the year. Deep dive studies deliver insight specific to organizations with similar mission and focus.

All team members have more than 20 years of domain expertise in the industry sectors they research and analyze. Our analysts and consultants take a fact-based approach to interpret data and combine that with their knowledge of the industry and the industry’s trends. They then analyze the implications and develop actionable, relevant recommendations that guide answers to “so what does it mean?” “what must we do next?” and “how should we best proceed?”

Let Us Help You Out Perform

Take the survey today or get in touch with us by using the link below.
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