Showing 81–96 of 381 results

Cloud Data Processors Become the Latest Threat to Information Providers

Businesses struggle to address the age-old problem of too much data yet not enough information. Making data ready and available for analytics is not easy. Recent valuations of cloud-based enterprise information processing firms Databricks and Snowflake show the market appetite for modern solutions.

Read more on the Outsell Leadership Community Platform: Cloud Data Processors Become the Latest Threat to Information Providers

Author: Michael Dziekan

Date: March 11, 2021

Add to Wishlist
Add to Wishlist

Shortcuts to Researcher-Centric Strategies for STM Publishers

The challenge of meeting user expectations is multi-faceted and can trigger a cascade of decisions for publishers, depending on discipline and business size. Understanding the available options will help publishers determine the most impactful path to making the researcher a stakeholder.

Read more on the Outsell Leadership Community Platform: Shortcuts to Researcher-Centric Strategies for STM Publishers

Author: Tatiana Khayrullina

Date: March 10, 2021

Add to Wishlist
Add to Wishlist

In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

The outlook for in-person events is slowly shifting, but demand is still high for local and regional shows as well as education-focused efforts. A peek into the future also shows great interest in virtual and hybrid events post-pandemic.

Read more on the Outsell Leadership Community Platform: In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

Author: Randy Giusto

Date: March 9, 2021

Add to Wishlist
Add to Wishlist

Outsell Futurescapes – The Future of Search

The ability to search accurately and comprehensively has become an essential enabler of our information society. As we fully embrace the promise of AI, what comes next? Outsell’s David Worlock discusses the future of search with guest Philip Ditchfield, Director Sales and Marketing at Deep SEARCH 9.

Read more on the Outsell Leadership Community Platform: Outsell Futurescapes – The Future of Search

Author: David Worlock

Date: March 4, 2021

Add to Wishlist
Add to Wishlist

Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content

In a move that represents a test for other governments, Australia is the first country to introduce legislation forcing large search and social platforms to pay publishers for news content on their platforms. It’s a major step but not a magic bullet that will solve all publishers’ revenue problems.

Read more on the Outsell Leadership Community Platform: Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content

Author: Hugh Logue

Date: March 3, 2021

Add to Wishlist
Add to Wishlist

Data Transfer Block Averted as EU Approves UK Privacy Rules

The European Commission has determined that UK data-sharing rules provide adequate privacy protection, enabling businesses to continue the transfer of personal data between the UK and the EU and EEA. However, long-term uncertainty remains because the data flow tap can be turned off in an instant.

Read more on the Outsell Leadership Community Platform: Data Transfer Block Averted as EU Approves UK Privacy Rules

Author: Hugh Logue

Date: March 1, 2021

Add to Wishlist
Add to Wishlist

Rethink Event Marketing in 2021 Based on New Concerns and Needs

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

Author: Randy Giusto

Date: February 25, 2021

Add to Wishlist
Add to Wishlist

Diversity and Inclusion – Tactical Similarities Among Major Information Providers

This is the second in a series of analyses examining how data, information, and analytics providers embrace Diversity and Inclusion. This piece looks at the tactical approaches taken by some of the market’s largest players and follows one focus on the strategic importance of D&I.

Read more on the Outsell Leadership Community Platform: Diversity and Inclusion – Tactical Similarities Among Major Information Providers

Author: Kate Worlock

Date: February 23, 2021

Add to Wishlist
Add to Wishlist

B2B Marketing Budgets: The Return to Normal Looks Choppy

When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021

Add to Wishlist
Add to Wishlist

Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

The pandemic has forced the cancellation of K-12 summative assessments in many countries, creating a path for governments to revise outmoded assessment structures and opportunities for resource and assessment providers to work with educators to build solutions suitable for 21st-century learning.

Read more on the Outsell Leadership Community Platform: Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

Author: Kate Worlock

Date: February 18, 2021

Add to Wishlist
Add to Wishlist