Showing 65–80 of 381 results

Outsell FutureScapes – The Future of Serious Games

Games are now enhancing the quality of everything from education and healthcare to corporate training and the military. Outsell’s David Worlock discusses the future of serious gaming with guest Sue Bohle, Executive Director and Producer of the Serious Play Conference.

Read more on the Outsell Leadership Community Platform: Outsell FutureScapes – The Future of Serious Games

Author: David Worlock

Date: April 13, 2021

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Return to Events – Understanding the Generational Divide Ahead

As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.

Read more on the Outsell Leadership Community Platform: Return to Events – Understanding the Generational Divide Ahead

Author: Randy Giusto

Date: April 12, 2021

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Corporate Venturing: It’s Not (Only) About the Money

Established businesses often use corporate venture programs to engage with and learn from the innovation activity in a vibrant startup community, especially if newcomers are challenging or disrupting existing markets. However, their approaches and ultimate objectives can be very different.

Read more on the Outsell Leadership Community Platform: Corporate Venturing: It’s Not (Only) About the Money

Author: Simon Alterman

Date: April 8, 2021

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Outsell Master Classes – Digital Marketing – The New Essentials

The past year has led many in the industry to realize the need to redouble their marketing efforts. In this Outsell Master Class, Melinda Byerley, CEO & Founder of Fiddlehead, explores engaging in marketing in the current business climate. (Originally aired during the Outsell Signature Event 2020.)

Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Digital Marketing – The New Essentials

Date: April 7, 2021

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Education’s Digital Boost Exposes Provider Frailties

Annual financial statements from market incumbents and emerging players show the extent of the digital boost that some providers experienced in 2020. Building on this growth, however, requires players to future-proof operations that clearly face challenges in a hybrid print/digital world.

Read more on the Outsell Leadership Community Platform: Education’s Digital Boost Exposes Provider Frailties

Author: Kate Worlock

Date: April 1, 2021

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B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021

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CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption

CFA Institute, the world’s largest organization for certifying financial services professionals, will offer the first certification for ESG investing. The move will elevate the priority of ESG investment among firms and create greater demand for ESG data and products.

Read more on the Outsell Leadership Community Platform: CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption

Author: Will Jan

Date: March 23, 2021

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Virtual Event Best Practices – Event Management Platforms

Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.

Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – Event Management Platforms

Author: Randy Giusto

Date: March 22, 2021

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Benchmarking Sales Performance for Q1 2021

This early look at Q1 2021 sales performance across the data, information, and analytics industry sheds light on the pace and depth of the recovery. Survey responses indicated growing optimism about sales for the rest of the year as the pandemic slowly fades and vaccinations start to take hold.

Read more on the Outsell Leadership Community Platform: Benchmarking Sales Performance for Q1 2021

Author: Ned May

Date: March 18, 2021

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Outsell Master Classes – Using CX-UX Strategy to Reinvent the Customer Experience

How do you truly create user experiences that your customers love? Outsell’s Andy Jacobson discusses customer experience strategy with Debbie Levitt, Chief Experience Officer at Delta CX. (Originally aired during the Outsell Signature Event 2020.)

Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Using CX-UX Strategy to Reinvent the Customer Experience

Date: March 17, 2021

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The Post-Pandemic Path to Returning to Offices

With vaccination programs well underway, businesses are considering how to manage a return to offices and, in many cases, whether and why employees need to be there at all. An Outsell CEO survey finds that few are planning a complete return to the way things were pre-pandemic.

Read more on the Outsell Leadership Community Platform: The Post-Pandemic Path to Returning to Offices

Author: Simon Alterman

Date: March 16, 2021

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