Showing 65–80 of 267 results

Elsevier Acquires Technology Partner SciBite

The pandemic dictates brutal timelines for delivering viable solutions, like drug discovery, in the Life Sciences arena. Competition is rife among information vendors to provide semantically enriched, machine-readable data to facilitate discovery, but it does not need to be a zero-sum game.

Read more on the Outsell Leadership Community Platform: Elsevier Acquires Technology Partner SciBite

Author: Tatiana Khayrullina

Date: September 28, 2020

Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.

Read more on the Outsell Leadership Community Platform: Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Author: Randy Giusto

Date: September 23, 2020

Market Survey: Pricing and Budgeting Mismatch Despite the COVID-19 Pandemic

As the pandemic unfolded, many information vendors opened up resources to support clients and the wider market. Free access to resources has now largely ceased, and the market is back to familiar pricing patterns. Outsell spoke to vendors and information managers to preview the new normal of 2021.

Read more on the Outsell Leadership Community Platform: Market Survey: Pricing and Budgeting Mismatch Despite the COVID-19 Pandemic

Author: Kate Worlock

Date: September 22, 2020

Collaboration Driving the Industry Toward a More Frictionless Data Economy

Until recently, the burden of work to make data ready for decision-making and analytics most often landed on the shoulders of the data buyer. This is now changing, with a wave of collaboration across the ecosystem aimed at addressing this challenge.

Read more on the Outsell Leadership Community Platform: Collaboration Driving the Industry Toward a More Frictionless Data Economy

Author: Michael Dziekan

Date: September 21, 2020

Market View: Marketing Research

This report analyzes current trends and performance, providing our forecast for Marketing Research through 2023. We offer essential actions to secure revenue and achieve competitive advantage for a segment more impacted by COVID-19 than others in the data, information, and analytics economy.

Read more on the Outsell Leadership Community Platform: Market View: Marketing Research

Author: Randy Giusto

Date: September 16, 2020

Corsearch Acquires TrademarkNow

After years of neglect and underinvestment, the trademark solutions sector has recently seen a run of M&As and investment as the market consolidates to just two main players.

Read more on the Outsell Leadership Community Platform: Corsearch Acquires TrademarkNow

Author: Hugh Logue

Date: September 15, 2020

Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

B2B sales teams looking to narrow the funnel, shorten the sales cycle, and speed up the close might consider conversational intelligence tools. Sales and marketing intelligence vendors looking to enter the space have multiple paths of entry.

Read more on the Outsell Leadership Community Platform: Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

Author: Randy Giusto

Date: September 11, 2020

Regulators Crack Down on the Security of Consumer Data Reuse

The US FTC just started an investigation into Envestnet, the largest broker of credit card information in the US, citing its lack of data protection and security. Beyond ensuring the legality of data being sold, information providers must increase their security in the management of such data.

Read more on the Outsell Leadership Community Platform: Regulators Crack Down on the Security of Consumer Data Reuse

Author: Will Jan

Date: September 10, 2020