Showing 65–80 of 381 results
Games are now enhancing the quality of everything from education and healthcare to corporate training and the military. Outsell’s David Worlock discusses the future of serious gaming with guest Sue Bohle, Executive Director and Producer of the Serious Play Conference.
Read more on the Outsell Leadership Community Platform: Outsell FutureScapes – The Future of Serious Games
Author: David Worlock
Date: April 13, 2021
As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.
Read more on the Outsell Leadership Community Platform: Return to Events – Understanding the Generational Divide Ahead
Author: Randy Giusto
Date: April 12, 2021
Established businesses often use corporate venture programs to engage with and learn from the innovation activity in a vibrant startup community, especially if newcomers are challenging or disrupting existing markets. However, their approaches and ultimate objectives can be very different.
Read more on the Outsell Leadership Community Platform: Corporate Venturing: It’s Not (Only) About the Money
Author: Simon Alterman
Date: April 8, 2021
The past year has led many in the industry to realize the need to redouble their marketing efforts. In this Outsell Master Class, Melinda Byerley, CEO & Founder of Fiddlehead, explores engaging in marketing in the current business climate. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Digital Marketing – The New Essentials
Date: April 7, 2021
Scholarly metrics that benefit open science will reward behavioural change in the academic community. Market players are now in a position to develop metrics in-house and offer them up for industry-wide adoption.
Read more on the Outsell Leadership Community Platform: Diverse Scholarly Metrics are Coming to Support Open Science
Author: Tatiana Khayrullina
Date: April 6, 2021
Annual financial statements from market incumbents and emerging players show the extent of the digital boost that some providers experienced in 2020. Building on this growth, however, requires players to future-proof operations that clearly face challenges in a hybrid print/digital world.
Read more on the Outsell Leadership Community Platform: Education’s Digital Boost Exposes Provider Frailties
Author: Kate Worlock
Date: April 1, 2021
It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.
Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative
Author: Randy Giusto
Date: March 31, 2021
Nonlawyer ownership of law firms has finally hit the US and could offer huge long-term opportunities for the legal solutions providers that correctly position themselves now.
Read more on the Outsell Leadership Community Platform: First Nonlawyer-Owned US Law Firm a Milestone in the Deregulation of the Legal Profession
Author: Hugh Logue
Date: March 30, 2021
Collaboration and innovation across the automotive ecosystem are replacing closed vehicle systems and opening up IoT-based opportunities for data, information, and analytics providers.
Read more on the Outsell Leadership Community Platform: Automotive Value Chain – Collaborate or Be Left Standing Curbside
Author: Michael Dziekan
Date: March 29, 2021
An Outsell CEO survey shows that while some employees will return to offices, more will work remotely for more of their time than they did pre-pandemic. The hybrid model for work will now be mainstream — the challenge is to make it work well.
Read more on the Outsell Leadership Community Platform: Making Work Hybrid — And Making Hybrid Work
Author: Simon Alterman
Date: March 25, 2021
What’s the best way to elevate your brand positioning during a time of constant flux? Outsell’s Andy Jacobson discusses branding in a reinvented world with Phil Battat, Partner at Brand Zoo Associates. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Branding in a Reinvented World
Date: March 24, 2021
CFA Institute, the world’s largest organization for certifying financial services professionals, will offer the first certification for ESG investing. The move will elevate the priority of ESG investment among firms and create greater demand for ESG data and products.
Read more on the Outsell Leadership Community Platform: CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption
Author: Will Jan
Date: March 23, 2021
Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.
Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – Event Management Platforms
Author: Randy Giusto
Date: March 22, 2021
This early look at Q1 2021 sales performance across the data, information, and analytics industry sheds light on the pace and depth of the recovery. Survey responses indicated growing optimism about sales for the rest of the year as the pandemic slowly fades and vaccinations start to take hold.
Read more on the Outsell Leadership Community Platform: Benchmarking Sales Performance for Q1 2021
Author: Ned May
Date: March 18, 2021
How do you truly create user experiences that your customers love? Outsell’s Andy Jacobson discusses customer experience strategy with Debbie Levitt, Chief Experience Officer at Delta CX. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Using CX-UX Strategy to Reinvent the Customer Experience
Date: March 17, 2021
With vaccination programs well underway, businesses are considering how to manage a return to offices and, in many cases, whether and why employees need to be there at all. An Outsell CEO survey finds that few are planning a complete return to the way things were pre-pandemic.
Read more on the Outsell Leadership Community Platform: The Post-Pandemic Path to Returning to Offices
Author: Simon Alterman
Date: March 16, 2021
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