Showing 17–32 of 313 results

Outsell Futurescapes – The Future of Search

The ability to search accurately and comprehensively has become an essential enabler of our information society. As we fully embrace the promise of AI, what comes next? Outsell’s David Worlock discusses the future of search with guest Philip Ditchfield, Director Sales and Marketing at Deep SEARCH 9.

Read more on the Outsell Leadership Community Platform: Outsell Futurescapes – The Future of Search

Author: David Worlock

Date: March 4, 2021

Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content

In a move that represents a test for other governments, Australia is the first country to introduce legislation forcing large search and social platforms to pay publishers for news content on their platforms. It’s a major step but not a magic bullet that will solve all publishers’ revenue problems.

Read more on the Outsell Leadership Community Platform: Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content

Author: Hugh Logue

Date: March 3, 2021

Data Transfer Block Averted as EU Approves UK Privacy Rules

The European Commission has determined that UK data-sharing rules provide adequate privacy protection, enabling businesses to continue the transfer of personal data between the UK and the EU and EEA. However, long-term uncertainty remains because the data flow tap can be turned off in an instant.

Read more on the Outsell Leadership Community Platform: Data Transfer Block Averted as EU Approves UK Privacy Rules

Author: Hugh Logue

Date: March 1, 2021

Rethink Event Marketing in 2021 Based on New Concerns and Needs

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

Author: Randy Giusto

Date: February 25, 2021

Diversity and Inclusion – Tactical Similarities Among Major Information Providers

This is the second in a series of analyses examining how data, information, and analytics providers embrace Diversity and Inclusion. This piece looks at the tactical approaches taken by some of the market’s largest players and follows one focus on the strategic importance of D&I.

Read more on the Outsell Leadership Community Platform: Diversity and Inclusion – Tactical Similarities Among Major Information Providers

Author: Kate Worlock

Date: February 23, 2021

B2B Marketing Budgets: The Return to Normal Looks Choppy

When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021

Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

The pandemic has forced the cancellation of K-12 summative assessments in many countries, creating a path for governments to revise outmoded assessment structures and opportunities for resource and assessment providers to work with educators to build solutions suitable for 21st-century learning.

Read more on the Outsell Leadership Community Platform: Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

Author: Kate Worlock

Date: February 18, 2021

Outsell FutureScapes – The Future of Workflow Automation

What are the key trends in work automation, and what critical challenges does the information industry face? Outsell’s David Worlock discusses the future of robotic process automation and workflow automation with guest Martin Hyndman, Associate Director, Intelligent Process Automation at Cognizant

Read more on the Outsell Leadership Community Platform: Outsell FutureScapes – The Future of Workflow Automation

Author: David Worlock

Date: February 11, 2021

A Team-Based Approach to Driving Innovation

Creating ad hoc teams of high-potential staff to work on innovation projects can generate fresh thinking and spread the culture of innovation in an organisation. An ambitious program by The Associated Press demonstrates the value in idea generation — and the risks as well.

Read more on the Outsell Leadership Community Platform: A Team-Based Approach to Driving Innovation

Author: Simon Alterman

Date: February 10, 2021

LexisNexis Partnership with WorkFusion Illustrates the Evolution of AI Capabilities

LexisNexis is collaborating with WorkFusion to let AI identify adverse news on people and companies. The use of AI in third-party screening has expanded beyond client and partner onboarding to corporate ethics and reputation risk management.

Read more on the Outsell Leadership Community Platform: LexisNexis Partnership with WorkFusion Illustrates the Evolution of AI Capabilities

Author: Will Jan

Date: February 9, 2021