Showing 241–256 of 435 results

Market View: Marketing Research

This report analyzes current trends and performance, providing our forecast for Marketing Research through 2023. We offer essential actions to secure revenue and achieve competitive advantage for a segment more impacted by COVID-19 than others in the data, information, and analytics economy.

Read more on the Outsell Leadership Community Platform: Market View: Marketing Research

Author: Randy Giusto

Date: September 16, 2020

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Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

B2B sales teams looking to narrow the funnel, shorten the sales cycle, and speed up the close might consider conversational intelligence tools. Sales and marketing intelligence vendors looking to enter the space have multiple paths of entry.

Read more on the Outsell Leadership Community Platform: Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

Author: Randy Giusto

Date: September 11, 2020

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Regulators Crack Down on the Security of Consumer Data Reuse

The US FTC just started an investigation into Envestnet, the largest broker of credit card information in the US, citing its lack of data protection and security. Beyond ensuring the legality of data being sold, information providers must increase their security in the management of such data.

Read more on the Outsell Leadership Community Platform: Regulators Crack Down on the Security of Consumer Data Reuse

Author: Will Jan

Date: September 10, 2020

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The Society of Exploration Geophysicists Partners with Ingenta to Target Latin America

The global digital publishing market relies on technology for visibility and revenue, but a hybrid approach that includes sales agents and old-fashioned handshakes will speed up penetration in some markets.

Read more on the Outsell Leadership Community Platform: The Society of Exploration Geophysicists Partners with Ingenta to Target Latin America

Author: Tatiana Khayrullina

Date: September 8, 2020

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Randall-Reilly’s New Marketplace Drives Value with Connected Content, Data, and Tools

The company’s new offering provides lessons for other B2B media providers looking to develop their own marketplaces — mainly the importance of data back-ends, UX/UI, and retraining sales on how to sell marketplace solutions.

Read more on the Outsell Leadership Community Platform: Randall-Reilly’s New Marketplace Drives Value with Connected Content, Data, and Tools

Author: Randy Giusto

Date: September 4, 2020

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Market Survey: Tracking Legal Tech M&A Activity to Inform Future Strategies

This report details actions for CEOs, boards, and investors in the Legal & Regulatory Solutions market given how COVID-19 is driving technology adoption. It analyzes segment M&A transactions from 2015 to 2019 to illustrate changes that were underway but will accelerate as work becomes more remote.

Read more on the Outsell Leadership Community Platform: Market Survey: Tracking Legal Tech M&A Activity to Inform Future Strategies

Author: Hugh Logue

Date: September 3, 2020

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