Showing 1–16 of 435 results

D&B Expands into AdTech and B2C Globally Via Eyeota and NetWise Deals

Through these deals, D&B acquires more data, an identity graph, global privacy compliance expertise, pipes to over 25 other platforms (including leading social ones), and entry into consumer data from a B2B2C perspective. It becomes a formidable B2B2C MarTech and AdTech player almost overnight.

Read more on the Outsell Leadership Community Platform: D&B Expands into AdTech and B2C Globally Via Eyeota and NetWise Deals

Author: Randy Giusto

Date: November 17, 2021

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US Higher Education Student and Faculty Survey 2021: Content Discovery, Purchasing, and Usage

Results from our latest survey of students and faculty in the US higher education market provide critical insight this year as the market looks to assess the severity and permanence of COVID-19 impacts. Spoiler alert: The rush to EdTech may not be without bounds.

Read more on the Outsell Leadership Community Platform: US Higher Education Student and Faculty Survey 2021: Content Discovery, Purchasing, and Usage

Author: Kate Worlock

Date: November 15, 2021

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Metrix Brings Events as Content to ASME

In the pre-pandemic world, professional associations ran events as a member benefit and as part of their revenue portfolios — in that order. Post-2020, events are developing as bona fide content, and ASME’s new venture Metrix is posed to explore the opportunities of the redefined events space.

Read more on the Outsell Leadership Community Platform: Metrix Brings Events as Content to ASME

Author: Tatiana Khayrullina

Date: November 11, 2021

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RevenueBase’s Flipped Data Delivery Model Gains Traction

While it’s only in a minimum viable product (MVP) version currently, RevenueBase’s offering is an interesting services-led solution that solves today’s B2B data problems. Companies looking to build more data-infused marketing services solutions might consider a similar approach.

Read more on the Outsell Leadership Community Platform: RevenueBase’s Flipped Data Delivery Model Gains Traction

Author: Randy Giusto

Date: November 10, 2021

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Benchmarking Return-to-Office Plans

Nearly two years after the pandemic started, uncertainty remains about the future of office work. We conducted two surveys, one focused on leadership plans for the return and the other on employee desires. Leaders can compare the results to help ensure the success of their return-to-office plans.

Read more on the Outsell Leadership Community Platform: Benchmarking Return-to-Office Plans

Author: Ned May

Date: November 3, 2021

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Survey Panel Sample Consolidation – Cint Buys Lucid

The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.

Read more on the Outsell Leadership Community Platform: Survey Panel Sample Consolidation – Cint Buys Lucid

Author: Randy Giusto

Date: November 1, 2021

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PE-Backed Companies Give the Big Legal Solution Providers a Run for Their Money

Legal solution providers backed by private equity continue to pose a disruption threat to legal information market players. To counter this trend, Outsell advises that established players leverage their content and data to provide self-serve legal tools that could add the differentiation needed.

Read more on the Outsell Leadership Community Platform: PE-Backed Companies Give the Big Legal Solution Providers a Run for Their Money

Author: Hugh Logue

Date: October 25, 2021

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Cengage Infuse Tightens the Connection Between Content and the LMS

Creating a tight connection between teaching and learning content and the LMS brings the market full circle, as it is reminiscent of earlier LMS/content provider partnership strategies. Will this be enough to continue the digital growth trajectory in higher education?

Read more on the Outsell Leadership Community Platform: Cengage Infuse Tightens the Connection Between Content and the LMS

Author: Kate Worlock

Date: October 21, 2021

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