Showing 1–16 of 326 results

Outsell Master Classes – Securing the Right Metadata and Making it Work for You

Metadata is classically defined as “data about data,” but it’s much more than that. In this Outsell Master Class, Strategic Advisor and Technologist Matt Turner explains metadata in detail and how you can exploit it to its full potential. (Originally aired during the Outsell Signature Event 2020.)

Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Securing the Right Metadata and Making it Work for You

Date: April 28, 2021

Increased Demand for Educational Digital Content Highlights the Need for Access and Business Model Flexibility

Remote learning in education has driven the take-up of e-books and online courseware, which are likely to remain important. Users appreciate the benefits of digital solutions, but work remains to make business models suitable for digital environments, facilitate access, and improve resource quality.

Read more on the Outsell Leadership Community Platform: Increased Demand for Educational Digital Content Highlights the Need for Access and Business Model Flexibility

Author: Kate Worlock

Date: April 22, 2021

Outsell Master Classes – Monetizing and Licensing Data in the New Era

Most firms have valuable data assets, but many are unsure of how to capitalize on them. In this Outsell Master Class, Outsell Consulting Partner Barry Gold discusses the fundamentals of licensing and monetizing data in the 21st century. (Originally aired during the Outsell Signature Event 2020.)

Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Monetizing and Licensing Data in the New Era

Date: April 20, 2021

The Jury is Still Out on Morningstar’s Automated Fund Research — And Wall Street Is Presiding

Even if Wall Street shrugs off Morningstar’s attempt at automating fund research, the information giant’s bold move is destined to alter the role of financial research analysts and the financial community’s trust in robot-generated content.

Read more on the Outsell Leadership Community Platform: The Jury is Still Out on Morningstar’s Automated Fund Research — And Wall Street Is Presiding

Author: Will Jan

Date: April 19, 2021

Return to Events – Understanding the Generational Divide Ahead

As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.

Read more on the Outsell Leadership Community Platform: Return to Events – Understanding the Generational Divide Ahead

Author: Randy Giusto

Date: April 12, 2021

Corporate Venturing: It’s Not (Only) About the Money

Established businesses often use corporate venture programs to engage with and learn from the innovation activity in a vibrant startup community, especially if newcomers are challenging or disrupting existing markets. However, their approaches and ultimate objectives can be very different.

Read more on the Outsell Leadership Community Platform: Corporate Venturing: It’s Not (Only) About the Money

Author: Simon Alterman

Date: April 8, 2021

Outsell Master Classes – Digital Marketing – The New Essentials

The past year has led many in the industry to realize the need to redouble their marketing efforts. In this Outsell Master Class, Melinda Byerley, CEO & Founder of Fiddlehead, explores engaging in marketing in the current business climate. (Originally aired during the Outsell Signature Event 2020.)

Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Digital Marketing – The New Essentials

Date: April 7, 2021

B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021