Showing 1–16 of 313 results

B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021

CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption

CFA Institute, the world’s largest organization for certifying financial services professionals, will offer the first certification for ESG investing. The move will elevate the priority of ESG investment among firms and create greater demand for ESG data and products.

Read more on the Outsell Leadership Community Platform: CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption

Author: Will Jan

Date: March 23, 2021

Virtual Event Best Practices – Event Management Platforms

Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.

Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – Event Management Platforms

Author: Randy Giusto

Date: March 22, 2021

Benchmarking Sales Performance for Q1 2021

This early look at Q1 2021 sales performance across the data, information, and analytics industry sheds light on the pace and depth of the recovery. Survey responses indicated growing optimism about sales for the rest of the year as the pandemic slowly fades and vaccinations start to take hold.

Read more on the Outsell Leadership Community Platform: Benchmarking Sales Performance for Q1 2021

Author: Ned May

Date: March 18, 2021

The Post-Pandemic Path to Returning to Offices

With vaccination programs well underway, businesses are considering how to manage a return to offices and, in many cases, whether and why employees need to be there at all. An Outsell CEO survey finds that few are planning a complete return to the way things were pre-pandemic.

Read more on the Outsell Leadership Community Platform: The Post-Pandemic Path to Returning to Offices

Author: Simon Alterman

Date: March 16, 2021

Cloud Data Processors Become the Latest Threat to Information Providers

Businesses struggle to address the age-old problem of too much data yet not enough information. Making data ready and available for analytics is not easy. Recent valuations of cloud-based enterprise information processing firms Databricks and Snowflake show the market appetite for modern solutions.

Read more on the Outsell Leadership Community Platform: Cloud Data Processors Become the Latest Threat to Information Providers

Author: Michael Dziekan

Date: March 11, 2021

Shortcuts to Researcher-Centric Strategies for STM Publishers

The challenge of meeting user expectations is multi-faceted and can trigger a cascade of decisions for publishers, depending on discipline and business size. Understanding the available options will help publishers determine the most impactful path to making the researcher a stakeholder.

Read more on the Outsell Leadership Community Platform: Shortcuts to Researcher-Centric Strategies for STM Publishers

Author: Tatiana Khayrullina

Date: March 10, 2021

In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

The outlook for in-person events is slowly shifting, but demand is still high for local and regional shows as well as education-focused efforts. A peek into the future also shows great interest in virtual and hybrid events post-pandemic.

Read more on the Outsell Leadership Community Platform: In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future

Author: Randy Giusto

Date: March 9, 2021