Metadata is classically defined as “data about data,” but it’s much more than that. In this Outsell Master Class, Strategic Advisor and Technologist Matt Turner explains metadata in detail and how you can exploit it to its full potential. (Originally aired during the Outsell Signature Event 2020.)
As the events industry claws its way back, challenges will persist as health and safety concerns and limited travel budgets impact demand. Hybrid events enable providers to successfully navigate the change and also present a lasting opportunity.
A new serious player is emerging in the legal solutions market, backed by private equity and built via acquisitions. However, it comes as lawyers become increasingly fed up with the products they love converging with products they don’t need but are forced to pay for.
Remote learning in education has driven the take-up of e-books and online courseware, which are likely to remain important. Users appreciate the benefits of digital solutions, but work remains to make business models suitable for digital environments, facilitate access, and improve resource quality.
Innovation in established businesses is often not about making new things but delivering improved solutions to customer problems as quickly as technology advances. That’s the mission of the Wolters Kluwer Digital eXperience Group (DXG). How does its leader go about it?
Most firms have valuable data assets, but many are unsure of how to capitalize on them. In this Outsell Master Class, Outsell Consulting Partner Barry Gold discusses the fundamentals of licensing and monetizing data in the 21st century. (Originally aired during the Outsell Signature Event 2020.)
Even if Wall Street shrugs off Morningstar’s attempt at automating fund research, the information giant’s bold move is destined to alter the role of financial research analysts and the financial community’s trust in robot-generated content.
While the Supreme Court decision in the long-standing copyright battle between Google and Oracle may support innovation in the technology sector, it could also weaken copyright protections for the whole industry.
Due to the economic downturn over the last year, it’s become more important than ever to sell the smart way. In this Outsell Master Class, Skip Miller, President and Founder of M3 Learning, covers key strategies for selling in this new era. (Originally aired during the Outsell Signature Event 2020.)
Games are now enhancing the quality of everything from education and healthcare to corporate training and the military. Outsell’s David Worlock discusses the future of serious gaming with guest Sue Bohle, Executive Director and Producer of the Serious Play Conference.
As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.
Established businesses often use corporate venture programs to engage with and learn from the innovation activity in a vibrant startup community, especially if newcomers are challenging or disrupting existing markets. However, their approaches and ultimate objectives can be very different.
The past year has led many in the industry to realize the need to redouble their marketing efforts. In this Outsell Master Class, Melinda Byerley, CEO & Founder of Fiddlehead, explores engaging in marketing in the current business climate. (Originally aired during the Outsell Signature Event 2020.)
Scholarly metrics that benefit open science will reward behavioural change in the academic community. Market players are now in a position to develop metrics in-house and offer them up for industry-wide adoption.
Annual financial statements from market incumbents and emerging players show the extent of the digital boost that some providers experienced in 2020. Building on this growth, however, requires players to future-proof operations that clearly face challenges in a hybrid print/digital world.
It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.
