A track record of influencing billions of dollars in deals, and a global network of thought leaders draws on the strength of Outsell’s industry experience to focus solutions on the real issues affecting businesses today. Data, information, and technology are rapidly converging, putting pressure on business leaders to make faster, better decisions that anticipate the interplay among these forces. Outsell’s Custom Research & Consulting provides confidential research and analysis, advice, and execution support to help clients adapt to changing markets and business dynamics.

When our syndicated services can't answer your questions, we deliver custom studies and consulting solutions designed just for you.

Our analysts' deep expertise spans the industry, including the following verticals:

Media, Marketing & Analytics

Adtech, martech, digital media, marketing spend, advertising budgets — it’s all crucial and constantly changing. Where is the money flowing? We meticulously monitor this segment, focusing on spending, solutions, and what’s coming up next.

Education Content, Training & Human Capital Management

Class is always in session for Outsell. From evolving edtech solutions to new workflow tools, our coverage spans content and solutions supporting activities in K-12, higher education, and corporate training.

Information Management and Libraries

From shrinking budgets to new technologies, we cover the most important issues affecting the IM community. These include understanding users’ information and research needs, keeping current with new library technology and information products, understanding services and workflow tools, treating data as a strategic asset, and tying library value to the strategic goals of the enterprise.

Financial, Tax, Legal, Governance, Risk & Compliance

Convergence of information and technology is the new normal. Our coverage in this area details workflow solutions, credit ratings, consumer and commercial credit information, investment information, risk and compliance management, tax and accounting, and board and information governance.

Science, Technology & Healthcare

We treat this segment as we do our own health — holistically. Our coverage spans global trends and analytics for population health management, health record software, drug databases, healthcare journals, and medical reference books and databases for professionals and consumers.

Content Technology & Distribution Services

It’s all about the end user. How do you deliver the right content in the right format through the right channels? We cover emerging technologies and businesses who are cutting-edge with new distribution models and services.

Industry Service Providers

Who’s who in information industry? We cover all of the service providers so you’re always aware of potential opportunities or threats.

B2B Media, Business Information & Company Information

Information is a critical part of every company, but where does it come from? We analyze the information businesses who provide professionals with the essentials to enhance their business information and workflow solutions.

No matter where you are in your business or product lifecycle, our services can help you work on the following types of projects:


strategy development


the competitive environment


to emerging trends and disruptors


acquisition targets


opportunity and size assessment


partnerships and make or buy alternatives


the viability of new concepts and offerings with end users and buyers

Win / Loss

and loyalty measurement


strategy and content sourcing


assessment and architecture


investment opportunities and commercial due diligence


line profitability assessments and KPI dashboard development

A Network That Works

Outsell brings together proprietary information resources, proven research methodologies, expert analysts, and a managed network of Consulting Partners and Affiliates to develop results, recommendations, and actionable plans. We assign a designated team of senior executives to all aspects of an engagement, including scope and design, methodology development, research paths, ultimate analysis, and synthesis of results and recommendations.

Our Research Techniques

Our team is supported by quantitative and qualitative research expertise including:

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Analyst Led Qualitative Interviews

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Primary Research Quantitative Surveys

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Research, Questionnaire, and Sample Design

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Data Acquisition and Analysis

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Cluster and Segmentation Analysis

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Trend and Significance Testing

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Web-Based Surveys and Telephone Interviews

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Investors, board members, CEOs, and operating executives must make real-time decisions and understand their changing marketplace, competitive landscape, and operational best practices and benchmarks — and they must do so in a time-pressured world where access to integrated platforms and decision support is paramount.

Executives don’t have time to deal with myriad sources and want to trust that they are getting the best decision support for their investment. Outsell is that trusted partner. Smart Executives Win.