AOL Announces Beta Launch of DSP AdLearn Open Platform

March 20, 2012

AOL strode onto the programmatic buying landscape today with the beta launch of its AdLearn Open Platform, essentially a DSP (demand-side platform) through which clients will be able to manage, optimize and analyze their online display campaigns over all AOL properties and Advertising.com network inventory.


Source

http://www.adotas.com/2012/03/aol-announces-beta-launch-of-dsp-adlearn-open-platform/

Related companies

AOL Inc.


Back to Headlines


Get Outsell's Information Industry Headlines delivered via e-mail

You can sign up for e-mail delivery of our information industry headlines. We offer both a daily summary of headlines and a weekly roll up of all our headlines

Have information industry news we should know about?

E-mail us your news item, or submit your news item using our form Headline Suggestions

Questions? Contact us!