Matthias Baur is an experienced consultant for the trade show industry, digital and data related businesses. Matthias has more than 17 years’ experience working for the world’s largest trade show and media companies including Messe Frankfurt, Reed Exhibitions, United Business Media and he has deep knowledge and connections in the global exhibition, conference and digital B2B industries. He has built B2B businesses in all major economies from France, Germany, US and the UK to Brazil and Australia. A special focus of his business development activities has been in Asia – specifically China, Thailand, Singapore, Japan and Indonesia. He has many years of experience in launching market researched based business cases, event acquisitions, event new launches and B2B sales, marketing and growth strategies. At Reed Exhibitions he was the global e-Business Director where he executed large scale and global projects in digital transformation, big data, social media, e-Commerce and online marketing. He is also experienced in global roll outs of CRM software such as Salesforce or the development and roll out of digital directories and other digital applications. He has been key note speaker at many conferences around the world covering topics such as social media, international business development and innovation in matrix organisations. During his time at UBM he ran the company’s food ingredients portfolio comprising more than 12 tradeshows, 20 conferences, a magazine and an online portal. He is experienced at building cross cultural teams to grow businesses internationally. Matthias is also a lecturer at the University DHBW in Ravensburg, Germany where he teaches students on the topics of business development and international project management. He is also Vice Chairman of the Innovation Technology group of the world association for exhibition organizers, UFI.
Digital transformation in the b2b environment
Specification and roll out of global data based business models
C-level market research and M&A
Financial modelling and multi-currency P&L management
Intercultural team building and conflict management
B2B sales and marketing strategies
Trade show and event analysis and due diligence
New business development and product placement in global economies such as UK, USA, France, Germany, Brazil, China, Thailand etc.
Specification and roll out from large scale digital products and projects
Creation of cross cultural reporting structures and working standards
Creation from a global product portfolio
B2B strategy building inclusive operational roll out
Matthias founded the World Gourmet Society (WGS) in 2010 driven by his passion for food.
Whilst traveling the world for business, he asked friends and colleagues to show him local and authentic restaurants and uncovered a world of amazing eateries from street-food joints to upmarket restaurants, talented young chefs and exciting culinary trends. He soon found himself spending every free moment trying to explore uncharted territory!
And so the idea was born to create a gourmet club where like-minded food lovers and professionals could discover emerging food trends, share hidden restaurant gems and support new culinary ideas.
Today WGS is the world’s largest group for gourmets on LinkedIn and organises prestigious dinner events such as the Alpine Dinner at the Magazine Restaurant. Matthias has many connections to the gourmet world including Michelin starred chefs, restaurants, tourist boards and PR companies. He also has accumulated a wealth of knowledge in the global food, wine, hospitality and restaurant industry and is a regular speaker at food events.