Outsell Inc. Mark Ware

Mark Ware

Affiliate Analyst


As an Affiliate Analyst for Outsell, Mark provides analytic coverage in the Scientific, Technical & Medical (STM) publishing and information markets. He tracks and analyses market trends in the STM information landscape, including healthcare information and IT, covering both the established and disruptive companies. He is interested in the evolving business/funding models in the sector, understanding the research and clinical workflows, and the increasing role of data in STM research and related opportunities for data mining/extraction and semantic technologies. He also serves as an executive-level advisor and consultant to clients on issues impacting all aspects of this market.


  • Scientific, Technical & Medical (STM) publishing and information
  • Strategic planning
  • STM business models
  • Impact of technology on STM publishing
  • Market analysis & evaluation
  • Scholarly communication and “Science 2.0”
  • Society publishing


Mark earned a BA in physics from Oxford and an MBA from Cranfield, and has benefitted from advanced management programmes at Henley Management College and the Open University Business School.


  • Ingenta
  • CMP
  • IOP Publishing
  • Butterworths Scientific


Linkedin: Mark Ware

Email: mark@markwareconsulting.com

Phone: +44 117 959 3726

More About Mark

Movies I Like

Most stuff by Mike Leigh and Woody Allen.

Music I Listen To

Lots! Currently listening to a lot of ECM jazz but can’t live without late Beethoven, Bach, Shostakovich, blues-rock guitarists, Steve Martyn, Dylan, and Springsteen.

Best Vacation I've Taken

Mountaineering in the Lofoten Islands, Norway, which have been described as being like the Chamonix Alps rising straight from the sea.

Power Meal

On the bike, a banana, flapjack and/or energy bar usually keeps the pedals turning.

First Car

Can’t remember, but my first real bike was a Holdsworth with Reynolds 531 frame and Campag Record chainset – still going strong after 32 years!

First Job

Ice cream van driver/salesman.