Outsell Inc. Dave Potter

Dave Potter

Consulting Partner


Dave Potter has spent more than 25 years as a senior operating executive, entrepreneur, and consultant to healthcare products and technology companies. As an officer of Unum (NYSE:UNM) and later as consultant for John Hancock Life and Health, Dave led the introduction of multiple innovative new healthcare risk relief and treatment improvement products. While with Unum, Dave received the Chairman’s Award for overseeing the company’s inaugural Corporate Marketing Strategy, and represented the company in steering committees related to Federal and state policy and regulatory issues. He is a co-founder of two healthcare analytics companies that subsequently were acquired by a large payer and a leading private equity firm, respectively. Dave’s connections to industry leaders and understanding of how decisions are made and implemented within and between provider and payer organizations inform senior managers confronted with multiple challenges based upon data scarcity and lack of precedent. His current work focuses on leveraging broad knowledge of the fast changing needs of healthcare payers, providers, and patients, and how innovative information capabilities can create exceptional solutions.


  • In-depth knowledge of key payer and provider priorities decision criteria, and rationales for each.
  • Converting that knowledge into comprehensive strategies and action plans that create sustainable competitive advantage.
  • Successfully navigating governmental regulatory channels.
  • Connecting leading edge Information Technology solutions with aligned partnering and customer organizations.
  • Collaborating successfully with world-class scientists, academics, and clinical innovators to commercialize breakthrough laboratory innovations.


Dave received his A.B degree from Bowdoin College, and his M.B.A from The Amos Tuck School at Dartmouth College.


  • Outsell, Inc.
  • Business Strategy Group LLC
  • Patient Engagement Systems Inc.
  • Senscio Systems Inc.
  • Previser Health Solutions Inc.
  • Pro-Change Behavior Systems Inc.
  • The Unum Corporation
  • General Mills, Inc.


Linkedin: Dave Potter

Phone: +1 (650) 342-6060

More About Dave

Favorite Books

  • The Innovator’s Prescription by Clayton Christiansen
  • The Signal and the Noise by Nate Silver
  • Northwest Passage by Kenneth Roberts
  • The Last Lion: Winston Churchill Trilogy by William Manchester

Best Vacation I've Taken

Two weeks in Wales, discovering where my great grandparents came from and how they grew up.

Favorite Cities

Copenhagen, Edinburgh, London, and Boston.

Where I Grew Up

Cranston and Warwick, Rhode Island.

First Job

Warehouse worker, the Apex Department Stores Inc.

First Car

Used 1967 Ford Mustang convertible with 350,000 miles on it.

Activities Outside Work

Recreational tennis and the various adventures of 13 nieces and nephews.