Outsell Inc. Outsell DataMoney

Data Drives Dollars

Connecting the Dots to Data Monetization. Join us at this year's Outsell DataMoney for innovative, practical and scalable solutions for contemporary data businesses.

Outsell DataMoney focuses on the strategies, technologies, and platforms to accelerate data monetization. DataMoney brings together the world’s largest companies, technology innovators, and data suppliers, creating a unique ecosystem of players to reveal new opportunities for data commercialization. The program focuses on innovative and practical, scalable, solutions-oriented case studies, in-depth panels, and interviews with the leaders building the next generation of data businesses.

Build your data network with forward-thinking senior executives leading data monetization and commercialization initiatives: Chief Executive Officers, Chief Data Officers, Chief Analytics Officers, Chief Strategy Officers, Chief Content Officers, and many more.

Outsell DataMoney will ensure you understand the "Art of the possible," help you think differently, and show you how to unleash the business of data. Develop new money-making models with your own data assets, learn and share insights with peers, and make strategic decisions to move your business forward with data.

Outsell DataMoney Program

Thursday, February 1, 2018

8:00 a.m. – 8:40 a.m.

Continental Breakfast & Registration

8:45 a.m. – 9:15 a.m.

Outsell Inc. Outsell DataMoney

Matthew Marolda

Chief Analytics Officer

Legendary Entertainment

Opening Keynote:

Moving Beyond Moneyball

Data and next-gen analytics have driven a revolutionary shift in how professional sports team build their rosters. With more predictable outcomes on the field as the barometer, pure focus on highly paid name brand players has given way to a more pragmatic approach based on talent metrics. With a vision for extending the Moneyball concept beyond sports, Matt Marolda, Chief Analytics Officer at Legendary Entertainment, has pioneered data-driven movie production. Matt’s story from major league baseball to making movies is a clear demonstration of data the art of the possible.

9:20 a.m. – 9:50 a.m.

Outsell Inc. Outsell DataMoney

Anthea C. Stratigos

Co-founder & CEO

Outsell, Inc.

Outsell Outlook:

The Data Journey

There is no essential action more vital than having data ready at scale, ready to feed the beast and make sure the engines of progress, or rather the algorithms of progress, hum. Picking up on a key theme from Outsell’s Annual Industry Outlook, “good data, not big data,” Anthea’s Outsell Outlook presentation will focus on the growth journey to data monetization, taking a look at the industry ecosystem, crucial factors for success, and execution.

9:55 a.m. – 10:25 a.m.


Outsell Inc. Outsell DataMoney

Matthew W. Staudt


Venture Development Center, LLC


Enterprising Data Plays

Data is everywhere and widely recognized as a corporate asset. Information service providers have been monetizing data for decades and now enterprises see the opportunity. But the specialized skills required to build a data business are often beyond enterprise core competencies. Hear from enterprises across a range of industries about how they are creating value by repurposing data assets into new markets and new models.


Andrew Hamilton, SVP of Data & Insights, Getty Images

Frank Hemmert, Vice President, Business Development & Global Retail Payments, FIS Global

Andy Markus, VP Consumer Analytics & Data Management, Turner

10:25 a.m. – 10:50 a.m.

Networking Break

10:50 a.m. – 11:10 a.m.

Outsell Inc. Outsell DataMoney

Monica Richter

Chief Content Officer

Dun & Bradstreet, Inc.


Feeding the Data Value Chain

Are you a data provider, a data producer, or both? Are you unsure how to go about creating a data monetization strategy? Dun & Bradstreet manages the world’s largest commercial database and has experience on all sides of the data value chain. This session will ask attendees to consider data product/market fit — are they better off monetizing their own data assets with the overhead of additional sales, product and technology focus or partnering with existing information services to monetize assets more cost-effectively? The session will also outline what drives Dun & Bradstreet’s data strategies and provide practical guidance on how to get the most out of your data.

11:15 a.m. – 11:40 a.m.

Outsell Inc. Outsell DataMoney

Sakti Kunz

Head of Data and Analytics Solutions

Honeywell, Inc.

Outsell Inc. Outsell DataMoney

Misha Ghosh

GM/VP ADP Ventures – Big Data

Automatic Data Processing, Inc. (ADP)

DataMoney Story:

Revisiting DataMoney Lessons Learned

What a difference a year makes. At DataMoney 2017, Honeywell and ADP presented on the early throes of launching data businesses. Fast forward twelve months as we revisit these inaugural DataMoney stories and get a clear view of the current state of these data businesses, lessons learned, and where things go from here.

11:45 a.m. – 12:00 p.m.

Outsell Inc. Outsell DataMoney

Cy Scott


Headset Inc.

DataMoney Story:

Growing Cannabis Data & Analytics

The cannabis industry is booming and needs data-driven applications to accelerate growth. Hear from CEO Cy Scott about how Headset provides business intelligence, aggregated market data, and retailer direct data feeds for the cannabis ecosystem through connections to point-of-sale systems. Headset is the data layer and data infrastructure on which this new market is being built.

12:05 p.m. – 12:20 p.m.

Outsell Inc. Outsell DataMoney

Thomas Walle

CEO & Co-founder

Unacast Inc.

DataMoney Story:

Finding the Dollars in Location Data

Until now, the majority of how we understand consumers comes from what people do in the online world. Only 30% of our awake time, however, takes place in front of a screen, while 70% takes place out in the real world. With the growth of location-enabled apps and sensors, such as Wi-Fi, beacons, and NFC, companies are finally able to attain new insight into how consumers behave in the physical world and use that data to build better products and services. Thomas Walle, CEO & co-founder of Unacast, will explain how location data is revolutionizing new verticals, and how businesses across finance, e-commerce, retail and marketing will use this data set in the years to come.

12:25 p.m. – 1:00 p.m.

Outsell Inc. Outsell DataMoney

Elizabeth Zalman

Co-founder & CEO



Securing Your Data Assets: 6 Questions Every Executive Needs to Ask about Data Security

With data breaches happening daily, security is everyone’s top priority. No executive can afford to leave it to technology teams. They must be involved in planning, accountability, and forensics. By asking these seemingly simple questions, learn how vulnerable your security is from a people, process, and infrastructure perspective:

  • Who accessed PII in the past 24 hours and what did they do with the data?
  • How many employees share credentials to sensitive systems?
  • How often are database credentials rotated?
  • When was access revoked for any former employee?
  • How often do employees undergo security training?
  • and more…


Monika Jedrzejowska, Privacy Counsel, Hearst

John Whitmore, Head of Data Strategy, TiVo, Inc.

Brent Keator, VP Infrastructure, Nielsen

1:00 p.m. – 1:20 p.m.

Working Lunch

1:20 p.m. – 1:55 p.m.

Joan Meyer

Senior Director, Strategic Accounts

Innodata Inc.

Workshop 1:

Making Data Revenue Ready

Learn more about developing data strategies, defining data product roadmaps and monetizing your data into sustainable revenue streams. 

Sponsored by:

Outsell Inc. Outsell DataMoney

1:20 p.m. – 1:55 p.m.

Matt Rauscher

Vice President


Workshop 2:

Unlocking Data Value – AI with ROI

Discover real-world opportunities to create value from data leveraging AI from case studies and active discussion.

Sponsored by:

Outsell Inc. Outsell DataMoney

1:20 p.m. – 1:55 p.m.

Simon Alterman

VP & Lead Analyst, Director of Outsell’s Leadership Community

Outsell, Inc.

Workshop 3:

Building Market-Driven Data Products

Understanding user pain points and working backward from the market are critical components of successful data product development. Hear from companies that have recently been through this process and share lessons learned.

Sponsored by:

Outsell Inc. Outsell DataMoney

 1:55 p.m. – 2:15 p.m.

Networking Break

 2:20 p.m. – 2:55 p.m.

Data Dealing

Vertical data roundtable discussions and curated meetings.

Outsell Inc. Outsell DataMoney

3:00 p.m. – 3:15 p.m.

Outsell Inc. Outsell DataMoney

Jay Hallberg

Co-founder & CEO

Spiceworks Inc. 

DataMoney Story:

Monetizing Communities, an Art & Science

For the last 10 years, Spiceworks has cultivated and successfully monetized the largest and most influential community of IT professionals in the world. The company has learned community monetization is both an art and science that requires balancing user experience, the push for revenue growth, and the ways it uses data to drive both value for its users and business results for the hundreds of technology brands that use Spiceworks to reach IT buyers. In this DataMoney Story, Jay Hallberg will share the monetization decisions made over the course of Spiceworks journey, the impact those decisions have had on the company’s growth, and the lessons learned those in other B2B verticals should consider as they look to build – and monetize – communities of professionals.

3:20 p.m. – 3:35 p.m.

Outsell Inc. Outsell DataMoney

Kristina Fan

Co-founder & CEO

7 Chord

DataMoney Story:

Trading on Smart Data

In the $8 trillion financial market, with thousands of securities, where 70% of trading is still conducted by phone, the emerging digital generation of traders needs new micro-services. 7 Chord enables credit traders with predictive analytics and price transparency tools to help them lower the cost of execution and make better investment decisions. Built by an experienced team of traders, machine learning researchers, and trading technologists, 7 Chord’s AI engine distills vast amount of data into a small number of actionable signals. This includes high-quality historical data that systematic traders can use to back-test their strategies. Few such services exist, as vendors have optimized their offerings for a human market dominated by discretionary traders and voice execution. The paradigm is shifting. Can AI and data-driven decision-making help traders regardless of their preferred execution method?

3:40 p.m. – 3:55 p.m.

Outsell Inc. Outsell DataMoney

Doug Llewellyn

President and Chief Operating Officer 

Purch Inc.

DataMoney Story:

Shopping with Intent Data

New advances in data technology are providing businesses across industries the insight needed to develop the services and products that are most valuable to customers. Nowhere is that truer than in publishing. The winners are shifting from an almost obsessive focus on scale — as many eyeballs as possible — to an intent-based model that homes in on the behaviors and actions of each user to drive greater value for consumer, marketer, and publisher. Purch, a leading digital publishing and marketplace platform with 25 service-orientated brands, is leveraging data in ways unimaginable only a few years ago. By using data to understand customer intent, watch behavior in-real time, and analyze revenue on an ongoing basis, Purch has built a data-driven shopping ecosystem that is at the heart of its growing next-generation publishing business.

4:00 p.m. – 4:20 p.m.

Outsell Inc. Outsell DataMoney

Clancy Childs

Chief Product and Technology Officer, Professional Information Business

Dow Jones


Monetizing the Data Ecosystem

As businesses work to monetize their own data assets and derive value from acquired information, its increasingly important for executives to understand where their companies can play across the data value chain. During the “Monetizing the Data Ecosystem” session, Clancy Childs will detail how Dow Jones defines and maps their place within various data value chains, and how it builds their products, commercial and partnership strategies from that knowledge. This session will also provide key insights into upstream and downstream data monetization patterns from the extended Dow Jones data ecosystem.

4:25 p.m. – 4:55 p.m.

Outsell Inc. Outsell DataMoney

Jeff Tarr

Former CEO


Closing Keynote

Creating Value from Data at Global Scale

DigitalGlobe is the world’s largest operator of commercial earth-imaging satellites. When Jeff Tarr joined the company in 2011, it primarily served government customers. His vision for creating value — to transform DigitalGlobe into an indispensable source of information about our changing planet — meant solving previously impossible problems, and at global scale. That transformation succeeded because of a commitment to helping customers See a Better World. Today, the company uses its advanced earth imaging satellites, global ground infrastructure, cloud computing, machine learning, and an ecosystem of nearly 2,000 developers to keep nations safe, aid first responders, enable the internet maps used by billions of people every day, and create new markets.

5:00 p.m. – 7:00 p.m.

Cocktail Reception & Networking

Outsell DataMoney 2017 Highlights

Outsell DataMoney builds on the momentum of our inaugural event in New York in February 2017, which sold out with rave reviews. Outsell DataMoney 2017 brought together nearly 200 senior executives and innovators at the forefront of data monetization and commercialization. The program focused on innovative and practical, scalable, solutions-oriented case studies, in-depth panels, and interviews with the leaders building the next generation of data businesses.

Becoming a Cognitive Organization – Inderpal Bhandari, IBM Corporation
Outsell Outlook: The Business of Data – Anthea Stratigos, Outsell, Inc.
Executing the Platform Imperative: A Lesson from Information Brands – James Rilett, S&P Global Platts
Data “Intrapreneuring” in the Enterprise – Misha Ghosh, ADP Ventures – Big Data
Leveraging Machine Learning to Monetize Data – Gurjeet Singh, Ayasdi
Capitalizing on the Internet of Things & the Data of Everything  Sakti Kunz, Honeywell
Data Commercialization in a Curious World – Anthony Scriffignano, Ph.D, Dun & Bradstreet
The Gift of Data – Stephen Ibach, Inmar
Capitalizing on the Rise of Data Capital – Paul Sonderegger, Oracle
Talent Algorithms That Drive High-Performance Organizations – Katie Meger, eBay Inc
Using M&A & Partnerships as a Market Entry Strategy – Darwin Melnyk, IRON Solutions, Inc.
Technology Presentations: 5 Next-Gen Data Startups
Doug Bordonaro, ThoughtSpot
Eswar Priyadarshan, BotCentral
Damon Magnuski, PeopleHedge Corp
Craig Danton, Enigma
Jason Tan, Sift Science
Placing Your Data Bets – Matt Turck, FirstMark Capital
Visualizing The Future of Data – Rick Smolan, Against All Odds Productions
Location, Location, Location – How Foursquare Built a Business on Location Data – Jeff Glueck, Foursquare
Outsell Inc. Outsell DataMoney
ACI Information Group  Accenture  ADP  Cengage Learning  Clarivate Analytics  Copyright Clearance Center  Dun & Bradstreet  eBay Inc.  Gartner HG Data  Honeywell, Inc.   IBM Corporation  Innodata   JEGI   Lexis Nexis   S&P Global Platts  Wolters Kluwer

Sponsorship Opportunities

Sponsor the conference to reinforce your position as an industry leader with top industry executives, get unparalleled access to attendees, speakers, and networking opportunities. Set yourself apart as a thought-leader and guarantee your name is seen by those who matter.

  • VIP dinner and cocktail reception
  • Co-branding and pre-event marketing communications
  • Multiple conference passes
  • Onsite signage
  • Discount on additional conference passes
  • Thought-leadership opportunities
  • Increased visibility

Speaker Nominations

The call for speakers is now closed for Outsell DataMoney.

Outsell DataMoney includes a robust program, distinguished speakers, and continuous networking opportunities. Speakers and attendees are an elite group: forward-thinking senior data executives from all industries, backgrounds, and perspectives with deep, hard-won knowledge from some of the world's largest and most creative organizations and institutions. Stay tuned for more information on our program coming soon!

Hotel & Travel

New York, NY

Conrad New York
102 North End Ave
New York, NY 10282

Outsell and the Conrad New York have partnered to offer a special room rate of $349 per night, plus taxes, single and double occupancy. Reservations must be made by January 5, 2018, to receive this special rate. Space is limited so please make your reservations as soon as possible.
Call for toll-free reservations (888) 370-1936.  Please remember to mention Outsell to reserve this exclusive rate.
For planning purposes, here are travel times from airports and train stations.
La Guardia Airport
Distance From Hotel: 13 miles
Drive Time: 25 minutes
John F. Kennedy International Airport
Distance From Hotel: 15 miles
Drive Time: 35 minutes
Newark International Airport
Distance From Hotel: 10 miles
Drive Time: 25 minutes
Fulton Center 
The NEW Fulton Center in Lower Manhattan is a transit center and retail complex at the intersection of Fulton Street and Broadway. It now provides seamless access to the A, C, J, Z, R, 1, 2, 3, 4 and 5 trains, making it simpler than ever to go anywhere in the city.
Distance From Hotel: .6 miles
Walk Time: 13 minutes

We Invite You To Join Us - Register Now

Best Rate Outsell Client Investment


Best Rate Non-Client Investment


You may cancel your registration by sending an email in writing to jbetterncourt@outselllinc.com. Cancellations received less than two weeks before the event starts will not be refunded.  All others will be refunded via the original payment method less a $50 cancellation fee.  Travel and hotel reservations are the exclusive responsibility of the registrant, so please be sure to handle those directly.

Underwriting Sponsor

Outsell Inc. Outsell DataMoney

Workshop Sponsors

Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney

Lunch Sponsor

Outsell Inc. Outsell DataMoney

Cocktail Reception Sponsor

Outsell Inc. Outsell DataMoney

Disruptor Sponsors

Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney
Outsell Inc. Outsell DataMoney