Breaking A Brand After 128 Years

Anthea Stratigos – February 16, 2016 S&P Capital IQ and SNL have become S&P Global Market Intelligence while last week parent company McGraw-Hill Financial’s Board of Directors voted to change their name change to S&P Global, Inc. later this year. Goodbye to a venerable brand, one deemed too close to ‘publishing’ and no longer what the company stands for.…