The Power of Sales vs. Leads

Anthea Stratigos – February 15, 2017 Many moons ago, as we tracked how marketers’ spending moved away from advertising and into direct-to-consumer or direct-to-professional activity, we remarked that with everyone having a website anyone could go direct to their market. People looked at us askance until our metrics proved that marketers were moving over $60 billion…

AI Madness

Anthea Stratigos – February 7, 2017 Forget March madness. It’s all about AI and machine learning. Remember dot.com, anyone? How about portal? Or Web 2.0? How about convergence? Coming down from Outsell’s DataMoney Conference, it’s clear the world is all about all data all the time, and the buzzwords de jour are machine learning and AI. Want to…

Is There Really a Millennial Mandate?

Anthea Stratigos – February 1, 2017 Two headlines this week and one comment from an Outsell Leadership Council member, made me wonder why all the hype about products and services for millennials. “I’m so over millennials’’ was the quote that came my way over email. That day, and unrelated, LexisNexis launched a “new academic research solution designed for…

What’s on Your Mind?

Anthea Stratigos – January 30, 2017 Each year Outsell invests millions in tracking and analyzing information, media, and data industries to help executives and their organizations grow and thrive. Whether we’re looking at competitive disruption and interesting new business models, customers’ changing demands, or best practices (like how well sales functions respond), we keep our finger…

Media Wars

Anthea Stratigos – January 24, 2017 Let me start this out with the proviso that I don’t like to use phrases like “the media.” It paints an entire set of professionals and businesses with a single brush stroke, and the space is much too nuanced for this. Yet, day in and day out, we’re struck by…

The Old Adage

Anthea Stratigos – January 23, 2017 The old adage “where there is a will, there is a way” reminds me of Outsell’s experience with the information industry: where there is a subject, there is information. Just about every topic known to man has some kind of information source supporting it, and boy is it getting ever…

Medium in the Middle?

Anthea Stratigos – January 18, 2017 We love Medium, and it’s too bad it’s become caught in business-model crosshairs. Valued at $600 million less than a year ago, it laid off one-third of its workforce and closed offices in New York and Washington DC. The company said it was no longer happy with the advertising-based path it was…

Right Start to the Year

Anthea Stratigos – January 17, 2017 Wow! Nothing like bullish moves to set the stage for a fast-start to 2017. Gartner became the pace car for what’s ahead by announcing its $2.6 billion acquisition of CEB almost as soon as the ball had dropped on Times Square. We were no sooner finished analyzing that big news,…

Welcome Greenery!

Anthea Stratigos – December 21, 2016 How pleased we are that Outsell is once again ahead of its time, picking a brand color several years ago that is this year’s Pantone Color of the Year! Greenery, I couldn’t believe it when our head of marketing popped it over and thought how fun! Love it. Long have we…

In the Aftermath

Anthea Stratigos – November 14, 2016 Wanting to let the dust settle after last week’s big events, I decided to let a few days synch in between Trump’s win and when I put pen to paper or fingers to keys. The week was an amazing one. First Samsung announces its phones are not only dangerous, but…

The Land of Media

Anthea Stratigos – November 7, 2016 The last few weeks have been nutty in the land of media.  First, news in the news: The Guardian and Daily Mail eliminated jobs. DMGT announced 50 million GBP in cuts. The New York Times said more downsizing in the newsroom is on the way and the Wall Street Journal…

Oh Samsung — What Next?

Anthea Stratigos – October 27, 2016 The world has been full of venerable brands doing something awful, taking a hit, and recovering. GM’s ignition switch and Mary Barra’s response. The J&J Tylenol scandal. Moons ago gas tanks blowing up in Ford Pintos. Recently, VW’s emissions scandal and Chipotle’s supply chain challenges poisoning patrons, have added to…

Word-of-Mouth Still Works

Anthea Stratigos – October 24, 2016 For those of you on the hunt for my white sweater you can breathe easily knowing it’s finally been found! Some of you remarked about how worthwhile it was that I had an entire army of information industry veterans on the lookout for me and two of my colleagues sent me links right…

When Old is New

Anthea Stratigos – October 3, 2016 Meet my new Trimline. Gotta love that beauty – the iPhone of its time – smooth, sleek, great lines, functional – simple elegance at its best. It rings and you pick up a call. You press a few buttons and it makes one.  Amazing. Meet my new clock.  Smooth black…

Creating Sustainability

Anthea Stratigos – September 13, 2016 For over 25 years Joel Makower has been a leader focused on the intersection of business, sustainability, and innovation. He is the founder of GreenBiz.com and is of our industry, focusing on a topic that affects all of us, every day, through the industries we serve and the messages we deliver. Last year we…

Accelerating Decision-Making

Anthea Stratigos – August 17, 2016 This year Outsell’s Signature Event will feature speakers who are all addressing one critical success factor for thriving beyond the tipping point. I’ve been writing about each, why we picked the topic, why the speaker, one who has specific insight and experience about the topic, but also from the vantage point of…

Innovation: Fostering Breakthrough Solutions

Anthea Stratigos – August 3, 2016 There are certain topics that come up daily in my ongoing dialog with leaders. At Outsell Leadership Council meetings, in confidential advisory sessions, or in off-site strategic reviews, they are constant and persistent. How do organizations innovate and foster breakthrough solutions? How do they create a culture that thrives on innovation and is comfortable…

Transformational Change: The 6th Key to Success at Outsell’s Signature Event

Anthea Stratigos – August 1, 2016 Our 6th key to success at Outsell’s Signature Event is transformation and having the ability to manage what we call the “revenue crossover.” Never has it been harder to manage the decline in one part of the business while managing bringing new businesses on stream. Timing and leading that type of transformational change is one…

Meet Emerging Leaders of the Information Industry at Outsell’s Signature Event

Anthea Stratigos –  July 27, 2016 Meet Emerging Leaders of the Information Industry at Outsell’s Signature Event By Anthea Stratigos July 27, 2016 Don’t miss your chance to meet up-and-coming industry leaders at the Emerging Company Growth Tank at Outsell’s Signature Event. Kicking off our 10th anniversary event, this special session brings together emerging companies that are shaping…

Blending Brands and Business Models

Anthea Stratigos –  July 25, 2016 Our 5th key to success beyond the tipping point at Outsell’s 10th Anniversary Signature Event is Brand and we’re thrilled to have Craig Safian, Sr. VP & CFO of Gartner, Inc. speak about this essential topic. Over the years, brand has become one of the thorniest issues I’ve seen in this industry. It’s a topic near and dear to my heart…

How Open Are You?

Anthea Stratigos –  July 20, 2016 It’s not an existential question or a personal one. Rather we are living in a world of openness, and transparency, and in Outsell’s opinion having a world view on this topic, and acting on it, is success key #4 for thriving beyond the tipping point at Outsell’s 10th Anniversary Signature Event. Consider the move to…

Proactive Prevention

Anthea Stratigos –  July 8, 2016 All eyes remain on Prevention’s announcement about going ad-free, resulting in less pressure from advertisers and savings in operating expenses of 50%. It’s going to be an interesting act to watch. On one hand they clearly have savings and they no longer have to serve two masters. The world of consumer advertising…

Driving the Business of Data with Outsell’s Data Community

Anthea Stratigos –  June 22, 2016 Today we’re announcing our new membership and community offering, Outsell’s Data Community, for Chief Data Officers, Chief Analytics Officers, and Chief Innovation and Strategy Officers in the enterprise and who are chartered with making a difference and are asking for a trusted place to solve problems, share best practices, and make good decisions…

Let’s Talk Marketing

Anthea Stratigos –  June 13, 2016 By now my team knows I’m on the hunt for good marketing and, well, bad marketing—taken to a whole new level this week with SashaBot. You’ll see the ad below that came streaming into Outsell’s inbox this week. Randy Giusto our VP & Lead Analyst for Media & Marketing, queried, as he forwarded…

Bad Bad Marketing

Anthea Stratigos –  June 6, 2016 I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door? Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week…

Got DataMoney?

Anthea Stratigos –  May 19, 2016   We’re so excited about the launch of our newest event, Outsell’s DataMoney Conference, slated 1-2 February, 2017 in New York. The world is chock full of events focused on the tactics of data – data technology, data governance, data management, data science, data scientists, but increasingly the CDO (digital or data), the…

How We Rebuilt Outsell from the Platform Up: Leaning into Convergence and Staying at the Forefront of Our Industry

Anthea Stratigos –  April 13, 2016 At Outsell’s Signature Event last year, I presented our annual Information Industry Outlook and in that keynote discussed the key themes we see affecting our industry. We then published these trends in our annual year-end Information Industry Outlook report, which we give to industry complimentary, after we pre-release this analysis at our event. A tradition now…

If the Information Industry Is All About Transparency, Why Aren’t Women and Men Paid the Same?

Anthea Stratigos –  April 8, 2016   As someone who is presumably in a male dominated field (CEO), I keep wondering about women in the workforce and studies about gender bias. I find this whole discussion challenging because there are so many variables. A recent study pointed to pay-dropping when women enter male-dominated fields and it’s a…

Platform & Cannabis

Anthea Stratigos –  June 24, 2016   It’s not every day a new industry comes along that needs information solutions. Look to just about any vertical and it’s chock full of information providers or media companies, and in most cases a dominant player or two – or three. All very heavily concentrated with a lot…

Breaking A Brand After 128 Years

Anthea Stratigos – February 16, 2016 S&P Capital IQ and SNL have become S&P Global Market Intelligence while last week parent company McGraw-Hill Financial’s Board of Directors voted to change their name change to S&P Global, Inc. later this year. Goodbye to a venerable brand, one deemed too close to ‘publishing’ and no longer what the company stands for.…