June 21, 2016
Our world-class team met last month and brainstormed the biggest themes on their radar in each of their sectors. This is a recipe for what’s to come in the information industry but more so the industries it serves as information is everywhere and much of the structural change is coming from our customer’s markets, a result of fast-changing digital economies in a global environment. Here’s what’s on our mind. Do you have topics to add? Debate? We meet monthly to discuss key themes and would love you to join the conversation.   Top Topics:    Prescriptive Analytics – the idea that soon...
June 15, 2016
My love of branding and marketing started years ago and I can’t stop from commenting on it. Frankly that’s easy to do because there is so much to write about every single day. How can the information industry be so sucky at branding? At year-end, we published our top 10 trends that matter 2015 wrap-up for clients, and one of them had to do with the branding decisions so many esteemed members of our industry made. Some great, most not so great. And in last week, tronc. Oh my, I about fell out of my chair when I had my morning up of coffee with Outsell’s Headlines and saw Tribune changed their...
June 13, 2016
By now my team knows I’m on the hunt for good marketing and, well, bad marketing—taken to a whole new level this week with SashaBot. You’ll see the ad below that came streaming into Outsell’s inbox this week. Randy Giusto our VP & Lead Analyst for Media & Marketing, queried, as he forwarded the note: "Are they serious???? How does this avatar in any way, shape or form illustrate a good representation of marketing data visualization? Or is in good taste?” Our colleague quipped that SashaBot (who thinks this stuff up?) must be App Annie’s younger sister. Cute, young, blonde, (of which...
June 6, 2016
I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door?   Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week came from two colleagues the following: Grammar errors to boot.  I appreciate Mr. Walker trying to be polite yet cheeky but there’s a reason company information and lists of names are becoming commoditized and with it appears to go the sale tactics.  And in the same day LiveRamp sends...
June 1, 2016
It’s amazing to me that in the same weekend I’m reading articles, in well, the news, about Warren Buffett lamenting he hasn’t cracked the code on newspapers while investing in many, and loving the medium, while Peter Thiel is cracking Gawker. It’s easy to love Gawker taking a beating, salacious, gossipy, sleazy – whatever adjective you want to use— it’s kind of nice when good guys swoop in to take on the bad guys. I get freedom of press and all that, but loathe that good guys like Warren Buffett are trying to figure out how to make real newspapers stay real while Gawker represented the format...
May 19, 2016
We’re so excited about the launch of our newest event, Outsell's DataMoney Conference, slated 1-2 February, 2017 in New York. The world is chock full of events focused on the tactics of data – data technology, data governance, data management, data science, data scientists, but increasingly the CDO (digital or data), the CAO, the Chief Innovation Officer, Chief Risk Officer, Chief Compliance Officer, are all dealing with monetizing data and the strategy of data because executing on tactics without a plan is like driving without a map. Becoming a data-driven enterprise and making sure data is...
May 12, 2016
In came an email the other day: I thought, OK grow revenue 50%. You’ve got my attention, Hannah. Not a bad note. But she asked me if I had time this week on a Saturday afternoon. I’m not hanging around reading emails from marketers on weekend afternoons. By Monday at 3 pm I get this: So to Grow and Hannah I say this— your marketing tactics aren’t cute. They aren’t effective and they don’t work. You can’t email a CEO on a Saturday, say you’ve tried to reach them a half day later (in business days), and then insult your prospect by inferring they’ve been eaten by alligators or (pun intended,...
May 9, 2016
At Outsell, we’ve long said the information industry is like your grandfather’s favorite sweater—safe, cozy, warm and comforting. That’s why investors love it. Sure, it’s undergoing a lot of change. Sure, technology is reshaping the underbelly of the industry. Sure, customer demands are changing and they will continue to change. But underneath all of this are market dynamics investors love, the stability of recurring revenue and year-over-year steady growth without the swings that can harpoon other sectors.    I was reminded of all of this the other day when we pulled a 10 year look at the...
May 4, 2016
The sale of JD Power made me think of the day when I picked up the phone and a financial services exec called me to disagree with our Insight on the JD Power sale to McGraw-Hill. We wrote about the firm as a long-established market research firm, challenged the synergy, and figured that unless they did something with aviation, construction and other verticals, it was going to be a decent asset but not particularly accretive strategically. His beef was that we were looking through the wrong lens. That JD Power was bought on the basis of being a ratings firm. I thought it was clever- I saw his...
April 21, 2016
A couple months back in the height of CA El Nino hype, my brother-in-law Mark got caught up in an impending mud slide which somehow he captured on video. I haven’t asked him why he has a video cam on his dash, but I'll reserve that for another day. He sent a link to family, and shortly thereafter, he posted his near disaster on Facebook. Over the next couple of days the ‘viral thing’ happened and views of that video grew exponentially.  I still recall childhood teachers talking about exponential growth of populations and why the planet will implode under the load. I also remember this lesson...

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