June 28, 2016
  Aloha from the land of Brexit where I made plans to be nearly a year ago, and lo and behold, my plane took off the night following the now infamous vote. To say that London is asunder would be an understatement. There are generational differences, political differences with now the labour party about to implode on itself, and national differences. Scotland wants to the EU so is threatening to either block the exit or depart from the UK. The City is threatening to go the way of the EU, leaving a donut hole in London, and France’s far right is gaining ground. The EU risks break up. There are...
June 24, 2016
It’s not every day a new industry comes along that needs information solutions. Look to just about any vertical and it's chock full of information providers or media companies, and in most cases a dominant player or two – or three. All very heavily concentrated with a lot of roll-ups having happened and market share concentration at the top. Whether in news, IT research, financial services, legal, education, we could go down the line and point to a handful of players that make up the majority of the market.  Even in weather, pharma, or real estate, concentration continues as companies buy...
June 24, 2016
  The Brexit referendum results have delivered a political and economic earthquake that will rock Britain and Europe and have repercussions around the world and for all parts of the information industry. Important Details: The people of Britain woke up today to find that they are leaving the European Union. On a turnout of 72%, 51.9% voted to leave and 48.1% to remain. A slightly emotional David Cameron stated that he will resign as prime minister ahead of the Conservative Party conference in October. The pound plunged to a 30-year low. The stock markets in London, the US, Europe, and Asia...
June 22, 2016
Today we’re announcing our new membership and community offering, Outsell's Data Community, for Chief Data Officers, Chief Analytics Officers, and Chief Innovation and Strategy Officers in the enterprise and who are chartered with making a difference and are asking for a trusted place to solve problems, share best practices, and make good decisions for this evolving and exciting role. Welcome to our Data Community... We know today’s CDOs and enterprise executives must focus on the business of data and are dealing with a hotbed of thorny issues - How do you act as a change agent and create a...
June 21, 2016
Our world-class team met last month and brainstormed the biggest themes on their radar in each of their sectors. This is a recipe for what’s to come in the information industry but more so the industries it serves as information is everywhere and much of the structural change is coming from our customer’s markets, a result of fast-changing digital economies in a global environment. Here’s what’s on our mind. Do you have topics to add? Debate? We meet monthly to discuss key themes and would love you to join the conversation.   Top Topics:    Prescriptive Analytics – the idea that soon...
June 15, 2016
My love of branding and marketing started years ago and I can’t stop from commenting on it. Frankly that’s easy to do because there is so much to write about every single day. How can the information industry be so sucky at branding? At year-end, we published our top 10 trends that matter 2015 wrap-up for clients, and one of them had to do with the branding decisions so many esteemed members of our industry made. Some great, most not so great. And in last week, tronc. Oh my, I about fell out of my chair when I had my morning up of coffee with Outsell’s Headlines and saw Tribune changed their...
June 13, 2016
By now my team knows I’m on the hunt for good marketing and, well, bad marketing—taken to a whole new level this week with SashaBot. You’ll see the ad below that came streaming into Outsell’s inbox this week. Randy Giusto our VP & Lead Analyst for Media & Marketing, queried, as he forwarded the note: "Are they serious???? How does this avatar in any way, shape or form illustrate a good representation of marketing data visualization? Or is in good taste?” Our colleague quipped that SashaBot (who thinks this stuff up?) must be App Annie’s younger sister. Cute, young, blonde, (of which...
June 6, 2016
I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door?   Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week came from two colleagues the following: Grammar errors to boot.  I appreciate Mr. Walker trying to be polite yet cheeky but there’s a reason company information and lists of names are becoming commoditized and with it appears to go the sale tactics.  And in the same day LiveRamp sends...
June 1, 2016
It’s amazing to me that in the same weekend I’m reading articles, in well, the news, about Warren Buffett lamenting he hasn’t cracked the code on newspapers while investing in many, and loving the medium, while Peter Thiel is cracking Gawker. It’s easy to love Gawker taking a beating, salacious, gossipy, sleazy – whatever adjective you want to use— it’s kind of nice when good guys swoop in to take on the bad guys. I get freedom of press and all that, but loathe that good guys like Warren Buffett are trying to figure out how to make real newspapers stay real while Gawker represented the format...
May 19, 2016
We’re so excited about the launch of our newest event, Outsell's DataMoney Conference, slated 1-2 February, 2017 in New York. The world is chock full of events focused on the tactics of data – data technology, data governance, data management, data science, data scientists, but increasingly the CDO (digital or data), the CAO, the Chief Innovation Officer, Chief Risk Officer, Chief Compliance Officer, are all dealing with monetizing data and the strategy of data because executing on tactics without a plan is like driving without a map. Becoming a data-driven enterprise and making sure data is...

Pages