Feeding Frenzy Two pieces struck this week: our analysis of the financial results of RELX, Thomson Reuters, and Wolters Kluwer, and the first-half results of Elsevier, Clarivate, Springer Nature, Wiley, and Taylor & Francis.   Two paragraphs stand out, and…

Right on Schedule Almost every day we speak with CEOs, Unit heads, and P&L owners who worry their organization is going too slow. I have yet to meet one that feels their company and team is going fast enough. Not…

AI Operating Priorities  AI deployment in our industry’s key operating functions remains modest, with impact still largely unquantified. The winners aren’t done — they’re just getting started.   Is your AI why delivering AI ROI? The Outsell Accelerate A! Benchmark™ provides…

Missing the Moat B2B Media/Events/Marketing service providers risk missing the moat. The Outsell Value Pyramid combined with our proprietary study about how buyers buy paves the way for B2B leaders navigating the journey to a thriving AI future.  After three…

Answers Point the Way The alchemy is in the question. For B2B media, marketing services, and event brands, the answer to marketer and buyer needs is right in front of us and points to value, product market fit, and new…

Goal Line This week was supposed to be about B2B media, events, and marketing services, and why their journey up the Outsell Value Pyramid is real and important. Then soccer finals came along, and it just felt right to focus…

HubSplot If big tech wonders why it has such a PR problem, look at HubSpot’s controversial move and claw back that broke trust and reminded us why engagement with so many B2B marketing enablers and SaaS providers leave us feeling…

Ponies and People250 years ago, our main method of communication was ponies and merchant ships. Back then the horses and vessels had names. Today, it’s our chatbots. Then and now, humans very much remain in the loop. The old saying…

B2B marketing is broken. Too many marketers are on a persistent hunt for more, more, more. Too many buyers are hounded, emailed to death…

What’s on CEOs’ minds these days? There is no shortage of topics fresh out of our Outsell CEO Network meetings in New York and London these…

Outsell partner, respected colleague, and AI strategy advisor Jennifer S. Ives, often speaks about the importance of a company’s “AI Why,”…

Our clients have access to our network of internal and external SMEs to answer their ad-hoc questions that drive revenue and mitigate risk…

My husband was cold-called proverbially speaking and the email outreach was so good one simply had no choice but to take notice. The…

Anthropic’s profits are turning a corner, OpenAI won a suit but left Sam’s reputation in tatters. Meta is laying off 8000 people…

Once in a while, it’s hard not to stop and take stock of the things going on around our industry that don’t add up. Or if they do, they…

More participants are meeting plan and nearly two-thirds are reporting year-over-year gains from this same time last year. Gains continue…

There is a lot of coverage about the software industry’s demise due to AI. Just like Mark Twain’s famous saying, “reports of my death are…

We’ve been answering a lot of questions lately about semantic technology, agentic access and where companies have a right to win and how…

Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…

Last week I promised an update on the essential actions for the coming year and closing remarks in my preso in FL. Too many B2B data…

How ironic that over at Anthropic human error let code out of the barn door and the firm issued a copyright takedown for remedy. Wonders…

Coming off a packed 2 days in St. Pete, we ran the gamut from keynotes and panels to movement snacks and lawn games.

Across today’s conversations, two seminal points stood out: “We went from CD-ROM to the web in twenty years and on-prem to SaaS in ten…

It’s funny how each tech cycle brings around the uncomfortable truths that we keep avoiding. Once again, free business models collide with…

There is power in tradeshows, events, conferences, festivals, summits, fairs, workshops, salons — whatever the format and whatever they are…