February 23, 2017
The world is all atwitter, lit up about an odd year at Uber, which didn’t turn out to be so odd by Silicon Valley standards. The bro-culture persists. How ironic, my last post was about how poorly our industry is doing when it comes to recruiting women, while here in the Valley we’re treating a lot of them like dirt. Our Valley today is like Detroit in its heyday and Hollywood in its. Any industry at the top of the heap, changing the world, and largely run by men has a dark ugly underbelly. Now, it’s tech central’s turn. With all the hand-wringing and outrage, things flare up and then die...
February 21, 2017
While we keep hearing about diversity, inclusion, and the need for greater representation at the top in corporations, our industry’s leadership, by far, is not putting its money where its mouth is. We took some heat after Outsell’s 10th Anniversary Signature Event this past October, because we didn’t have more women on the podium. You see, our plan for that special event, which we executed, was to invite the CEOs of the industry’s largest companies from each sector. As people asked me where the women were, I had to say, “I can influence our industry’s leadership, but I am not responsible for...
February 15, 2017
Many moons ago, as we tracked how marketers’ spending moved away from advertising and into direct-to-consumer or direct-to-professional activity, we remarked that with everyone having a website anyone could go direct to their market. People looked at us askance until our metrics proved that marketers were moving over $60 billion of spend away from traditional spend categories and into their own websites, their own events, and their own social activities. At the time, we said that advertising would give way to commerce and wrote a report on two main mechanisms for publishers to claw back that...
February 7, 2017
Forget March madness. It’s all about AI and machine learning. Remember dot.com, anyone? How about portal? Or Web 2.0? How about convergence? Coming down from Outsell’s DataMoney Conference, it’s clear the world is all about all data all the time, and the buzzwords de jour are machine learning and AI. Want to add a few points to your valuation? Call yourself a machine learning company. Say you are the AI for … fill in the blank. Venture capitalists at the event reinforced that SaaS is so yesterday. If you really want points, call yourself a machine learning platform that delivers AI solutions...
February 3, 2017
Heading home from Outsell’s DataMoney … Wow, what an amazing experience. Thanks to all for making it a success. We can’t wait to see you next year. Sign-ups are already beginning, and more than one person told us it’ll be double in size next year. Outsell’s Hugh Byrne and Michael Balsam jested that Outsell is “making data great again.”  Gotta love it.   For those who missed it, here’s your rundown of the many things we covered:  A is for amazing. B is for the business of data. C is for the cognitive enterprise, and the data driven solutions making it happen. D is for, well, data — all data,...
February 1, 2017
Two headlines this week and one comment from an Outsell Leadership Council member, made me wonder why all the hype about products and services for millennials. “I’m so over millennials’’ was the quote that came my way over email. That day, and unrelated, LexisNexis launched a “new academic research solution designed for millennials” and the Washington Post launched Lily — a news, issues and community platform for millennial women. But is all this singling out of a generation prudent? I’m not so sure. First, generational cohorts are generally defined as having the same attributes. Specific...
January 30, 2017
Each year Outsell invests millions in tracking and analyzing information, media, and data industries to help executives and their organizations grow and thrive. Whether we’re looking at competitive disruption and interesting new business models, customers’ changing demands, or best practices (like how well sales functions respond), we keep our finger on the pulse of the industry. Our research shows that clients outperform the industry on average, and we love the congruity of information executives being open to information. You’d be surprised at those who say they don’t need outside...
January 24, 2017
Let me start this out with the proviso that I don’t like to use phrases like “the media.” It paints an entire set of professionals and businesses with a single brush stroke, and the space is much too nuanced for this. Yet, day in and day out, we’re struck by the hyperbole about “the media,” and it’s getting worse, especially when the Meryl Streep’s of the world stand up and say, the media is under assault … or, our President-elect tweets about the evils of “the media.”   Stereotypes, at a certain level, are helpful guideposts. There is some truth in them, but not “the truth.” When we use them...
January 23, 2017
The old adage “where there is a will, there is a way” reminds me of Outsell’s experience with the information industry: where there is a subject, there is information. Just about every topic known to man has some kind of information source supporting it, and boy is it getting ever more specific in our data-driven analytics world. Years ago, I joked with our team about the specificity that goes with our industry. Whether esoteric scholarly journal titles, magazines focused on very narrow audiences, or today, out on the web, there is a topic being followed for just about anything on the planet...
January 18, 2017
We love Medium, and it’s too bad it’s become caught in business-model crosshairs. Valued at $600 million less than a year ago, it laid off one-third of its workforce and closed offices in New York and Washington DC. The company said it was no longer happy with the advertising-based path it was on (slippery slope for sure), so it pulled back to restart or re-evaluate its revenue model, a fundamental for sure. Especially with big investors in its back pocket. Medium no doubt ok’d the move, but tough going when big valuations follow with this kind of news. We think Ev and company started to feel...

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