Outsell Inc. Bill Haines

Bill Haines

Consulting Partner


Bill helps business & product leaders to pinpoint market opportunities, plan customer solutions, and prepare both people and products for market success. Over the last 25+ years his experience has ranged from start-up, to big company senior manager, to parachute-in rescue operations, and over a decade of consulting. Bill has served in leadership roles at both established and start-up companies, including a large-scale start-up that became one of the few ‘dot-com’ era success stories. As a consultant, Bill has completed over 80 projects for leading information & service providers within health sciences, healthcare administration, insurance, and legal markets.


  • Opportunity:  opportunity/needs assessment, market strategy, segmentation, customer journey mapping, business strategy, business case
  • Product:  product conceptualization, value proposition development, pretotyping/prototyping, market validation, requirements, roadmapping
  • Marketing:  positioning, messaging, go-to-market plan/management, distribution/sales enablement
  • Process:  workshops, product management process, interim product management


Film & broadcast communications- University of Missouri, Columbia


  • Consultant (10+ years serving information & service providers)
  • Elsevier (VP Product Development & Marketing)
  • Wolters Kluwer (VP Marketing & Product Development)
  • Clinical Care Options (VP Marketing)
  • Boutique software development firm (VP)
  • Digital post-production company (Founder)
  • Marketing communications agency (Principal)
  • Anheuser-Busch (Marketing)


Linkedin: Bill Haines

Phone: +1 314-727-0154

More About Bill

Favorite Books

  • he Sun Also Rises
  • Atlas Shrugged  (Although it really needs a good abridgment)
  • A hundred, various business books (e.g. from: Porter, Charan, Trout, Ries, Blank, Osterwalder, and so many more)

First Job

Doing basic carpentry in a warehouse at age 13. (Earned enough to buy myself a new bike and model rockets!)

Music I Listen To

  • Fusion and BeBop Jazz (e.g.: Pat Metheny, The Bad Plus, Thelonious Monk, Miles, etc.)
  • Classical (mostly the periods from Mozart to Stravinsky)
  • Intense Stuff (e.g.: Apocalyptica -heavy metal played entirely on Cello)

Movies I Like

  • To Kill a Mocking Bird (all time favorite)
  • House of Flying Daggers (the most cinematically beautiful film I’ve seen)
  • Arsenic & Old Lace (and anything with Carry Grant)

Parental Insights

Three Daughters—Fortunately, the teen years do eventually end.