Film & broadcast communications- University of Missouri, Columbia

Bill Haines
Consulting Partner
Bio
Bill helps business & product leaders to pinpoint market opportunities, plan customer solutions, and prepare both people and products for market success. Over the last 25+ years his experience has ranged from start-up, to big company senior manager, to parachute-in rescue operations, and over a decade of consulting. Bill has served in leadership roles at both established and start-up companies, including a large-scale start-up that became one of the few ‘dot-com’ era success stories. As a consultant, Bill has completed over 80 projects for leading information & service providers within health sciences, healthcare administration, insurance, and legal markets.
Expertise
- Opportunity: opportunity/needs assessment, market strategy, segmentation, customer journey mapping, business strategy, business case
- Product: product conceptualization, value proposition development, pretotyping/prototyping, market validation, requirements, roadmapping
- Marketing: positioning, messaging, go-to-market plan/management, distribution/sales enablement
- Process: workshops, product management process, interim product management
Education
Experience
- Consultant (10+ years serving information & service providers)
- Elsevier (VP Product Development & Marketing)
- Wolters Kluwer (VP Marketing & Product Development)
- Clinical Care Options (VP Marketing)
- Boutique software development firm (VP)
- Digital post-production company (Founder)
- Marketing communications agency (Principal)
- Anheuser-Busch (Marketing)
Connect
Linkedin: Bill Haines
Phone: +1 314-727-0154
More About Bill
Favorite Books
- he Sun Also Rises
- Atlas Shrugged (Although it really needs a good abridgment)
- A hundred, various business books (e.g. from: Porter, Charan, Trout, Ries, Blank, Osterwalder, and so many more)
First Job
Doing basic carpentry in a warehouse at age 13. (Earned enough to buy myself a new bike and model rockets!)
Music I Listen To
- Fusion and BeBop Jazz (e.g.: Pat Metheny, The Bad Plus, Thelonious Monk, Miles, etc.)
- Classical (mostly the periods from Mozart to Stravinsky)
- Intense Stuff (e.g.: Apocalyptica -heavy metal played entirely on Cello)
Movies I Like
- To Kill a Mocking Bird (all time favorite)
- House of Flying Daggers (the most cinematically beautiful film I’ve seen)
- Arsenic & Old Lace (and anything with Carry Grant)
Parental Insights
Three Daughters—Fortunately, the teen years do eventually end.