Showing 33–48 of 59 results

Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Today’s event business model approach is doomed unless it evolves to deal with attendees’ reluctance to come back — especially women and younger attendees, who will define the future of in-person and hybrid events. Organizers adopting a business-as-usual approach going forward do so at their peril.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Author: Randy Giusto

Date: December 3, 2020

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Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

Uncommitted and undecided past attendees are the canaries in the coal mine for the events industry when it comes to planning the return of in-person events. Understanding their needs by generation is critical to plotting the course back.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

Author: Randy Giusto

Date: November 30, 2020

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Market Survey: The Return to In-Person Events Is an Extended Road

In-person events will look different and more spread out when they eventually return. Venue size, location, and focus will matter for the first returnees. Outsell surveyed past attendees in the US to help plot a course for B2B event companies and event operations teams to follow.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Is an Extended Road

Author: Randy Giusto

Date: November 19, 2020

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Learning from a Startup’s Pivot – The Importance of Analyzing Customer Churn

Reducing customer churn boosts the bottom line. In today’s challenging economic environment, look for tools that score customers across many variables and mine not only highly structured data but unstructured data as well.

Read more on the Outsell Leadership Community Platform: Learning from a Startup’s Pivot – The Importance of Analyzing Customer Churn

Author: Randy Giusto

Date: October 30, 2020

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D&B Buys Bisnode, Extending Direct Reach in Europe

D&B’s acquisition of its partner Bisnode brings direct access to data and customers and the opportunity for faster growth and higher margins as the pandemic boosts demands for data and analytics in trade credit and sales and marketing. But it will need to execute well to reap the rewards.

Read more on the Outsell Leadership Community Platform: D&B Buys Bisnode, Extending Direct Reach in Europe

Author: Randy Giusto

Date: October 23, 2020

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Salesforce’s New AI-Driven Bundle Shows the Path that Sales Enablement Will Take

Salesforce rolls out video-based meeting management, AI-infused video coaching, COVID-19 trend data mapping, and automated sales safety workflow. The move will displace smaller point solutions players due to the integration of these tools into Sales Cloud CRM.

Read more on the Outsell Leadership Community Platform: Salesforce’s New AI-Driven Bundle Shows the Path that Sales Enablement Will Take

Author: Randy Giusto

Date: October 19, 2020

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Solve Virtual Event Discovery Issues with Event Information Aggregators

The shift to virtual events has created discoverability issues for event marketers stuck with promoting based on old registration data. IRL and 10times look to solve these issues. With a tough 2021 ahead, organizers must consider their virtual events as apps and these sites as the new App Stores.

Read more on the Outsell Leadership Community Platform: Solve Virtual Event Discovery Issues with Event Information Aggregators

Author: Randy Giusto

Date: October 8, 2020

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Fortune Connect and How to Create Community-Led B2B Business Model Extension

Fortune’s new Connect community effort for mid-level professionals provides a number of lessons for others looking to build their own communities to extend customer value and create new revenue opportunities. It also highlights the importance of thinking not just vertically but also horizontally.

Read more on the Outsell Leadership Community Platform: Fortune Connect and How to Create Community-Led B2B Business Model Extension

Author: Randy Giusto

Date: September 30, 2020

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Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.

Read more on the Outsell Leadership Community Platform: Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Author: Randy Giusto

Date: September 23, 2020

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Leverage Virtual Events to Drive Value Across Community and Information Services

Recent developments at Arizent, Conde Nast, Bloomberg, and The Financial Times show the importance of connected virtual events, community, and information services, especially in today’s economic environment.

Read more on the Outsell Leadership Community Platform: Leverage Virtual Events to Drive Value Across Community and Information Services

Author: Randy Giusto

Date: September 18, 2020

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Market View: Marketing Research

This report analyzes current trends and performance, providing our forecast for Marketing Research through 2023. We offer essential actions to secure revenue and achieve competitive advantage for a segment more impacted by COVID-19 than others in the data, information, and analytics economy.

Read more on the Outsell Leadership Community Platform: Market View: Marketing Research

Author: Randy Giusto

Date: September 16, 2020

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Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

B2B sales teams looking to narrow the funnel, shorten the sales cycle, and speed up the close might consider conversational intelligence tools. Sales and marketing intelligence vendors looking to enter the space have multiple paths of entry.

Read more on the Outsell Leadership Community Platform: Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement

Author: Randy Giusto

Date: September 11, 2020

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Randall-Reilly’s New Marketplace Drives Value with Connected Content, Data, and Tools

The company’s new offering provides lessons for other B2B media providers looking to develop their own marketplaces — mainly the importance of data back-ends, UX/UI, and retraining sales on how to sell marketplace solutions.

Read more on the Outsell Leadership Community Platform: Randall-Reilly’s New Marketplace Drives Value with Connected Content, Data, and Tools

Author: Randy Giusto

Date: September 4, 2020

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