Showing 1–16 of 59 results

D&B Expands into AdTech and B2C Globally Via Eyeota and NetWise Deals

Through these deals, D&B acquires more data, an identity graph, global privacy compliance expertise, pipes to over 25 other platforms (including leading social ones), and entry into consumer data from a B2B2C perspective. It becomes a formidable B2B2C MarTech and AdTech player almost overnight.

Read more on the Outsell Leadership Community Platform: D&B Expands into AdTech and B2C Globally Via Eyeota and NetWise Deals

Author: Randy Giusto

Date: November 17, 2021

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RevenueBase’s Flipped Data Delivery Model Gains Traction

While it’s only in a minimum viable product (MVP) version currently, RevenueBase’s offering is an interesting services-led solution that solves today’s B2B data problems. Companies looking to build more data-infused marketing services solutions might consider a similar approach.

Read more on the Outsell Leadership Community Platform: RevenueBase’s Flipped Data Delivery Model Gains Traction

Author: Randy Giusto

Date: November 10, 2021

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Survey Panel Sample Consolidation – Cint Buys Lucid

The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.

Read more on the Outsell Leadership Community Platform: Survey Panel Sample Consolidation – Cint Buys Lucid

Author: Randy Giusto

Date: November 1, 2021

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ZoomInfo Expands Further into Europe

ZoomInfo’s expansion into Europe comes at a cost to regional data providers there. With so many people today changing jobs, contact data providers will increasingly scramble — focusing on data quality over quantity and watching and planning for other data partners’ possible fates will be key.

Read more on the Outsell Leadership Community Platform: ZoomInfo Expands Further into Europe

Author: Randy Giusto

Date: October 20, 2021

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CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point

Announcements from Terminus and ActionIQ point to the growing importance of customer data platforms (CDPs) in the B2B sales and marketing intelligence space. This creates more convergence between today’s specialized Company, Contact, and Personal Information sector and the larger MarTech market.

Read more on the Outsell Leadership Community Platform: CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point

Author: Randy Giusto

Date: October 12, 2021

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TechTarget Buys Xtelligent to Move into Healthcare

The acquisition signals yet another effort by a B2B technology brand to fortify its own purchase intent data efforts, move into an adjacent space, and get away from pure-play B2B data platforms. Other B2B media and information companies need to consider a similar path.

Read more on the Outsell Leadership Community Platform: TechTarget Buys Xtelligent to Move into Healthcare

Author: Randy Giusto

Date: August 23, 2021

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Zoom Events Will Accelerate the Event Platform Shakeout

Zoom’s minimal viable product version of Zoom Events has a lot of room for growth, and the company’s entry into the online event platform space will speed up the market shakeout ahead. Event teams must accelerate switching to platforms that meet their needs, especially when it comes to engagement.

Read more on the Outsell Leadership Community Platform: Zoom Events Will Accelerate the Event Platform Shakeout

Author: Randy Giusto

Date: August 17, 2021

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ZoomInfo Dives into Conversational Intelligence and Customer Service

In the space of a few weeks, ZoomInfo moves into two adjacent markets by picking the right acquisition to get there. This deal also points to how conversational intelligence is rapidly becoming a must-have tool in the sales and market stack of most companies.

Read more on the Outsell Leadership Community Platform: ZoomInfo Dives into Conversational Intelligence and Customer Service

Author: Randy Giusto

Date: August 4, 2021

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Return to Onsite Events – Changes to Increase Comfort Levels Expected

Conferences and trade shows are kicking off once again in the US after shuttering for over a year. Understanding changing attitudes toward them will help organizers plan for how they’ll respond and how they’ll get more people to come back later on.

Read more on the Outsell Leadership Community Platform: Return to Onsite Events – Changes to Increase Comfort Levels Expected

Author: Randy Giusto

Date: July 14, 2021

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The Multiple Paths of a Blackstone-Infused IDG

The sale of IDG, Inc. to Blackstone helps to unblock access to cash that was constrained under previous owner China Oceanside. Blackstone will drive faster changes at both IDG Communications and IDC. Speculating about what drove the deal may shed light on what stays and what goes at IDG, Inc.

Read more on the Outsell Leadership Community Platform: The Multiple Paths of a Blackstone-Infused IDG

Author: Randy Giusto

Date: July 1, 2021

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Segment View: B2B Media and Business Information – 2021

This report analyzes trends and performance, providing our forecast for B2B Media and Business Information through 2024. Reliance on events will weigh on this segment’s fortunes until onsite shows come back to their former glory. Meanwhile, the gap between data haves and have-nots grows.

Read more on the Outsell Leadership Community Platform: Segment View: B2B Media and Business Information – 2021

Author: Randy Giusto

Date: June 23, 2021

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