Anthea Stratigos – August 1, 2016
Our 6th key to success at Outsell’s Signature Event is transformation and having the ability to manage what we call the “revenue crossover.” Never has it been harder to manage the decline in one part of the business while managing bringing new businesses on stream. Timing and leading that type of transformational change is one of the most challenging feats any leader can muster. There’s the saying “hindsight is 20-20” – But what if hindsight could be your foresight? And what if you could come away with the perspectives and experiences of a single leader who crossed the revenue chasm during his tenure and leaves an amazing legacy?
Whether winnowing a portfolio, adding to it, acquiring, divesting, creating new business models in paid workflow solutions while minimizing reliance on ad-supported businesses, while running a conglomerate under the eyes of public markets, Martin Morgan, the former CEO of DMGT, provides us his views from a new vantage point. One with perspective, experience, reflection, and the chance to talk about the future ahead and more so the learnings behind.
Martin Morgan is one of our favorite speakers of all time. He joined us in Hampshire 2012 and will join us once again this year as he reflects on the challenges and opportunities ahead by reflecting on an amazing tenure. Every leader who leaves a legacy will face some type of transformation inside their company in their tenure.
It’s all but guaranteed in this fast moving era whether it’s a young start-up hitting an inflection point, or incumbent dealing with disruptive market demands and competitors. How to navigate and lead transformational change and manage the costs and cultures of running two businesses while one matures and declines or must be sold, while new ones must be fostered and nurtured can be harrowing. Patience and clarity at the helm and the benefit of perspective is priceless. Join us to slow down to speed up and heed the brilliant legacy Martin shares with us and the lessons that provide essential foresight.
Slow down to speed up, meet new people, learn new things, and stay tuned for our 7th key to success. Register today and join us 5-7 October at The Corinthia Hotel, London.
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