Anthea Stratigos – June 13, 2016
By now my team knows I’m on the hunt for good marketing and, well, bad marketing—taken to a whole new level this week with SashaBot. You’ll see the ad below that came streaming into Outsell’s inbox this week. Randy Giusto our VP & Lead Analyst for Media & Marketing, queried, as he forwarded the note:
“Are they serious???? How does this avatar in any way, shape or form illustrate a good representation of marketing data visualization? Or is in good taste?”
Our colleague quipped that SashaBot (who thinks this stuff up?) must be App Annie’s younger sister. Cute, young, blonde, (of which I am neither I might add, but I don’t discriminate) may have a place in advertising, but in B2B? Really? I could snark and make comments about coders in hoodies in San Francisco and the tech-bro culture that dreams this stuff up, but I’ll refrain. Perhaps this appeals to a younger audience and I am hopelessly old-fashioned. I’m about to take a poll and will keep you posted.
Meanwhile, god bless Rose Smith, Marketing Associate at Inside Sales, Inc. who sent her message. Simple, short, to the point. Speaks to a real need. Offers to get me in touch with a real person, a consultant, who can discuss my situation meaningfully. No fluff, no feathers, no bull. Just hey – are you looking to outsource lead generation and appointment setting? Here’s what we do and offers to set up a call with someone in the know. I love it. Plain English a few sentences, one screen. Good, good Rose.
And may we bloom a thousand Rose’s. And good for InsideSales who is in the business and congruent with a best practice.
Our industry is chock-full of marketing services, email that we deliver each and every day for our marketing customers. Let’s make sure we deliver value with every action we take, because time is precious, attention is scarce, and the world needs more Rose’s and way, way fewer bots, blonde or otherwise. SashaBot = SashaNot.
Wondering where marketing and advertising dollars are flowing this year and if your solutions can meet their needs to produce effective content? Check out our report, Annual Advertising and Marketing Study 2016.