Anthea Stratigos – August 3, 2016
There are certain topics that come up daily in my ongoing dialog with leaders. At Outsell Leadership Council meetings, in confidential advisory sessions, or in off-site strategic reviews, they are constant and persistent. How do organizations innovate and foster breakthrough solutions? How do they create a culture that thrives on innovation and is comfortable and eager for the continuous change and agility innovation requires? How do they ideate? How do they choose what to innovate once they’ve got their ideas created? How do they execute when shareholders demand returns and core businesses need to run? When is it best to cut the cord on a new endeavor and say enough is enough? How do they ensure that success often lies in failure because learning what doesn’t work is often more important than learning what does? How do they measure success? The list is long and the answers vary. And answers will be what we offer at Outsell’s Signature Event.
Our research points to critical ingredients: leadership, culture, process, measuring performance, and structure. Some companies run contests, some have shark tanks, some have rigorous decision-criteria, some have venture arms, some outright acquire because emerging companies bring solutions that are faster and cheaper than anything they could develop on their own.
Each company is different and what works is often as varied as each company is choosing an innovation path for themselves. In the CEO Topic research we published back in 2014, a case emerged about Sanoma, the media and education business focused on Finland, the Netherlands, Belgium, Central and eastern Europe and its ambitious accelerator. Now a couple of years later, they have more lessons, more takeaways and a program and leader that we knew would be the right one to address Success Key #7 for thriving beyond the tipping point at Outsell’s Signature Event, Innovation: Fostering Breakthrough Solutions.
You will not want to miss what John Martin, CEO of Sanoma Learning, will share about this topic. His experiences, his views on what works, what to avoid, and lessons learned are invaluable. Because at the end of the day, for companies to thrive beyond the tipping point they have to deal with the success key’s I’ve written about and which our event focuses upon: having a plan for the incredible changes about to hit the workforce that buys our information solutions, the economy, their platform strategy, a world demanding openness and transparency, brands and business models, and transformational change. But to do that they must innovate, which leads us to John. And they must have the right talent which leads to success key #8 –my next post.
Register today to hear from amazing speakers with essential lessons, and slow down to speed up to make plans about how you’ll tackle each ingredient for success. Coming up, success keys #8 through #15.