Anthea Stratigos – July 20, 2016
It’s not an existential question or a personal one. Rather we are living in a world of openness, and transparency, and in Outsell’s opinion having a world view on this topic, and acting on it, is success key #4 for thriving beyond the tipping point at Outsell’s 10th Anniversary Signature Event.
Consider the move to open government, open innovation, open access, expectations for transparency, the open sharing of information and the expectation that employees, customers, and suppliers have that their partners will be open and transparent.
Consider everything from sharing business plans and roadmaps, to salary information and financials. Consider changing from annual performance interviews (so yesterday), to an analytics driven framework that shares performance in real time with anyone on the team.
Is your door always open? Are you out and about with customers and team members more so than in the corner office or the board room? Do you call your own 1-800 number to see how your sales team responds and share the results with your team? Do you ping your own website to experience how it behaves and are your internal platforms the same as your external ones and are your colleagues consuming what they are selling? Are you open to open source technology or at least making some of your data or code open so others can develop on it? (See success factor #3 – being a platform)
Openness is all about distinctions and we believe that any company in our industry who is going to thrive beyond the tipping point will have strategies, plans, beliefs and norms for how their culture will behave in a world requiring transparency and having little tolerance for anything less.
CEOs wrestle with these questions every day and I hear different practices across the industry. Every day I observe leaders who say, “I don’t need external information” (a form of receptivity to openness) while sitting in the corner office of a company selling information and not understanding this ultimate irony. I know of CEOs who will not send financials to their teams fearing they will create worry rather than trusting their teams at all levels to ‘man-up or woman-up’ and deal with the realities of the business, so they can understand what they do in a larger context, and help be part of a positive impact. We see leaders every day who embody openness, candor, commitment, passion, and drive and who care deeply for those they serve and get that social communities in their organization, freeing up content for stronger engagement, or responding to movements by government or customers for openness and transparency are a must. It is our fourth key to success.
At Outsell’s Signature Event, we’ve invited Ron Mobed, CEO of Elsevier, to share his views on this essential topic, Open: Thriving in a World of Openness & Transparency. This is a company and a leader dealing with this topic in myriad ways and with myriad points of view. Ron is thought-leader, driver of change, and will consider and respond and share best practices from his experiences dealing with this key to success. We’ll hear what works and what hasn’t and we’re delighted he’s joining us. He’ll make a difference in how you think about this topic for your business, yourself, your executive team, and those you serve.
Slow down to speed up, meet new people, learn something new, and get deals done. Stay tuned for our key success factor #5 and register today to join us at Outsell’s 10th Anniversary Signature Event, 5-7 October in London. Always off-the-record, you’ll be in good company with open and honest leaders, and you can trust you’ll bring back new ideas you can implement right away.