Anthea Stratigos – September 13, 2016
For over 25 years Joel Makower has been a leader focused on the intersection of business, sustainability, and innovation. He is the founder of GreenBiz.com and is of our industry, focusing on a topic that affects all of us, every day, through the industries we serve and the messages we deliver.
Last year we heard from several speakers. Two leaders in particular — Debra Walton, Chief Product & Content Officer at Thomson Reuters, and Cynthia Figge, COO & Cofounder of CSRHUB — spoke about the importance of corporate social responsibility, sustainability, and diversity. Joel joins us this year to take the topic of sustainability up a notch, and he’ll share why it’s such an essential ingredient to success beyond the tipping point.
Joel joined us as a Signature Event keynote speaker at Half Moon Bay in 2008. Eight years later, he’s here to dare us, challenge us, and focus us on thinking bigger about the topic of sustainability. It’s not only good business. It also has the potential to become the next driver of economic growth.
A published author and world-renown leader, advising our worlds’ biggest governments and largest industries, he’ll take concepts from his most recent book, “The New Grand Strategy,” co-authored with Mark Mykleby and Patrick Doherty, and make the case for why sustainability is good business and good for business. He argues that, like past great mandates, it has the ability to drive growth for companies, industries, and governments around the world.
In this era of geo-political uncertainty, we need a possibility for growth to hang our hats on, put on our shingles, and build a future around. Success beyond the tipping point includes corporate citizenship and financial success. It’s about making a difference. Especially in information businesses, we are fundamentally about making a difference in our world with the information we provide, the decisions we support, our knowledge about innovation, and the risks we help mitigate.
Our industry is about improving the human condition. We cannot be successful without a healthy planet, a social mandate, and financial success. Joel paints the picture and paves the way, and I cannot wait to have him join us again to challenge us all to seize the next new economic-growth driver when he discusses our 14th essential key to success beyond the tipping point.
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