Anthea Stratigos – June 6, 2016
I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door?
Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week came from two colleagues the following:
Grammar errors to boot. I appreciate Mr. Walker trying to be polite yet cheeky but there’s a reason company information and lists of names are becoming commoditized and with it appears to go the sale tactics.
And in the same day LiveRamp sends this:
C’mon – this from a marketing firm!??? Mistakes happen and rightfully they apologized but the apology was a missed opportunity to use some legitimate humor to recover, apologize as they did for the interruption and say what they had intended to say in the first place. Is a promise to not take advantage of time enough? Why not explain what they’d intended and make the email reasonable and human?
There is a reason consumers and professionals are tuning out, turning off, unplugging, and ad blocking. Mistakes happen. We all make them. Our team members make them. But if marketers have any chance of reaching professionals they must be, well, professional. That can include fun, whimsy, a human-side. But what we’re seeing is becoming a new new low. Whisperer anyone?
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