Creating Sustainability

Anthea Stratigos – September 13, 2016 For over 25 years Joel Makower has been a leader focused on the intersection of business, sustainability, and innovation. He is the founder of GreenBiz.com and is of our industry, focusing on a topic that affects all of us, every day, through the industries we serve and the messages we deliver. Last year we…

Innovation: Fostering Breakthrough Solutions

Anthea Stratigos – August 3, 2016 There are certain topics that come up daily in my ongoing dialog with leaders. At Outsell Leadership Council meetings, in confidential advisory sessions, or in off-site strategic reviews, they are constant and persistent. How do organizations innovate and foster breakthrough solutions? How do they create a culture that thrives on innovation and is comfortable…

Transformational Change: The 6th Key to Success at Outsell’s Signature Event

Anthea Stratigos – August 1, 2016 Our 6th key to success at Outsell’s Signature Event is transformation and having the ability to manage what we call the “revenue crossover.” Never has it been harder to manage the decline in one part of the business while managing bringing new businesses on stream. Timing and leading that type of transformational change is one…

Meet Emerging Leaders of the Information Industry at Outsell’s Signature Event

Anthea Stratigos –  July 27, 2016 Meet Emerging Leaders of the Information Industry at Outsell’s Signature Event By Anthea Stratigos July 27, 2016 Don’t miss your chance to meet up-and-coming industry leaders at the Emerging Company Growth Tank at Outsell’s Signature Event. Kicking off our 10th anniversary event, this special session brings together emerging companies that are shaping…

How Open Are You?

Anthea Stratigos –  July 20, 2016 It’s not an existential question or a personal one. Rather we are living in a world of openness, and transparency, and in Outsell’s opinion having a world view on this topic, and acting on it, is success key #4 for thriving beyond the tipping point at Outsell’s 10th Anniversary Signature Event. Consider the move to…

Proactive Prevention

Anthea Stratigos –  July 8, 2016 All eyes remain on Prevention’s announcement about going ad-free, resulting in less pressure from advertisers and savings in operating expenses of 50%. It’s going to be an interesting act to watch. On one hand they clearly have savings and they no longer have to serve two masters. The world of consumer advertising…

Driving the Business of Data with Outsell’s Data Community

Anthea Stratigos –  June 22, 2016 Today we’re announcing our new membership and community offering, Outsell’s Data Community, for Chief Data Officers, Chief Analytics Officers, and Chief Innovation and Strategy Officers in the enterprise and who are chartered with making a difference and are asking for a trusted place to solve problems, share best practices, and make good decisions…

Bad Bad Marketing

Anthea Stratigos –  June 6, 2016 I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door? Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week…

Got DataMoney?

Anthea Stratigos –  May 19, 2016   We’re so excited about the launch of our newest event, Outsell’s DataMoney Conference, slated 1-2 February, 2017 in New York. The world is chock full of events focused on the tactics of data – data technology, data governance, data management, data science, data scientists, but increasingly the CDO (digital or data), the…