B2B Trade Publishing & Company Information: 2010 Market Forecast and Trends Report
This report provides essential data and analysis for an in-depth view into the B2B Trade Publishing & Company Information (B2B) segment. It includes detailed analysis of market trends and our forecast for this segment’s growth and performance to 2013. Additionally, our 10 to Watch section casts light on critical, up-and-coming players in this segment and the disruptive forces they embody. Publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage will find this report required reading, as will those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report contains:
- An overview of the B2B Trade Publishing & Company Information market, including macro trends and scenarios for business and advertising spending;
- Forecast data and analysis for the B2B segment, 2010-2013;
- Analysis of market drivers and the competitive landscape;
- Outsell’s leaderboard graphic showing the leadership potential of market share leaders and promising companies;
- Outsell’s “10 to Watch” in the B2B segment;
- Essential actions for publishers in this segment.