Analytics at the Forefront of Change for Publishers and Information Providers

This report offers early analytics lessons about the use of revenue-focused analytics in publishers’ and information providers’ businesses. It provides analytics research findings to help publishers better monetize not only their paying subscribers, but also their anonymous web traffic. Research in this report is based on nearly 25 Outsell Scout Analytics business discussions and trials and conversations with over 100 publishers and information providers about their use of analytics. This report is of interest to C-level executives who want to increase revenue growth through understanding the engagement of their audiences and paying customers. This report contains:

• How the publisher and information provider funnel works for both B2B media and paid-content businesses
• Revenue opportunities that often are available in 50% of paid customer bases
• Understanding anonymous traffic for audience development and prospecting
• Typical reasons that pricing models don’t always perform as expected or designed
• Essential actions for publishers and information providers on the use of analytics