Procurement Professionals Survey: What Publishers and Information Providers Need to Know About This Buyer Group

This report is designed for publishers and information providers, and highlights findings from Outsell’s first-ever survey on the procurement function’s role in organizational content buying. It provides a unique perspective from outside the information management (IM) function on how organizations are managing or coordinating (in conjunction with IM or not) the money flows for the acquisition and deployment of published information content, and the role of procurement functions in the strategic sourcing and leveraging of this critical, expensive, and often invisible commodity. This report is based on a survey conducted in October and contains:

- Data and analysis of procurement professionals’ content buying practices in organizations both with IM functions and without;
- A comparison of procurement professionals’ practices to those of vendor portfolio managers to understand similarities and differences in approach;
- Analysis of the strengths each party brings to the table, and how publishers and information providers can both support these evolving roles and better understand them as they look to navigate new routes for closing a sale;
- Essential actions for publishers and information providers.