Search, Aggregation & Syndication: 2009 Final Market Size and Share Report

Authors: Ned May, Vice President & Lead Analyst; Pooneh Fooladi, Director & Market Analyst

This report provides an in-depth view of the Search, Aggregation & Syndication (SAS) marketplace, which we size at $48.8 billion in 2009, a 1.1% increase from 2008. The segment’s overall results were once again dominated by the performance of Google, which grew at 8.5% and is now just shy of capturing half of this market’s entire revenues. Excluding Google, the overall market declined by 5% in 2009. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes:

- An overview of the Search, Aggregation & Syndication market, including size and growth data from 2005-2009;
- A comparison of the top 25 SAS companies by revenue and market share;
- Revenue performance of the top 10 companies in this segment, 2008-2009;
- A chart showing market share and growth of the top 10 SAS companies;
- Analysis and data for the three subsegments: Web Search & Portals; Licensed Content Aggregators; and Subscription and Syndication Services;
- Analysis of top 10 SAS companies broken out by content format, business model, and geography;
- Table detailing the size, growth rates, and market shares of the top 35 SAS companies;
- Essential actions for publishers and information providers to succeed in this market.