Market & IT Research: 2009 Final Market Size and Share Report

Authors: Harry Henry, Vice President, Data Solutions; Stanley Schatt, Affiliate Analyst

This report provides an in-depth view of the Market & IT Research (MITR) marketplace, which we size at $33.5 billion in revenue, down 7.4% in 2009. Outsell has combined the Market Research, Reports & Services (MRRS) and IT & Telecom Research, Reports & Services (ITTRRS) segments into the MITR segment, with MRRS and ITTRRS as subsegments of the parent market. This report provides detailed analysis of the top companies in both subsegments including the size, growth rates, and market shares. It identifies the significant issues and trends facing these companies and their markets. The report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of this segment, including suppliers to the industry. The report includes:

- An overview of the Market & IT Research market, including size and growth data from 2005-2009;
- A comparison of the top 25 MITR companies by revenue and market share;
- A table listing major acquisitions by MITR companies in 2009-2010 (Q2);
- Graphs showing the top 10 MRRS and top 10 ITTRRS companies by market share and growth;
- Analysis of the 10 leading players in MRRS and in ITTRRS;
- Data on top MRRS and ITTRRS companies’ revenue broken out by geography, content format, and business model;
- A table with revenue, growth, CAGR, and market share for the top 50 companies in the MITR segment;
- Essential actions for publishers and information providers to succeed in this market.