The Future of the Textbook Marketplace
The textbook has long been a staple of the educational process, but today the textbook marketplace model is fraying at the seams. In fact, the textbook market is in danger of following the example set by newspapers, another market beset by cyclical and structural change that saw its fortunes drop 19% in 2009 alone, all by factors evolving and forecasted for more than five years prior to that. In Outsell’s opinion, this scenario is repeatable in the textbook marketplace, although the slow pace of change in teaching and purchasing practices might make the speed of this structural change less dramatic than it has been for newspapers. This report sizes the global Education & Training textbook marketplace and forecasts growth trends over the next 10 years. It also discusses the trends impacting these models and analyzes the evolving shape of the marketplace. The report contains:
- An overview of the textbook market including definition and market size & splits;
- Analysis of market dynamics and key trends, including a discussion of open source textbooks, content customization, and device proliferation;
- A look at opportunities and threats in this marketplace;
- Three Outsell-developed scenarios of how the textbook marketplace could develop over the next decade, and the likelihood of each;
- Case studies of eight key players, including overview, business model, and market reaction to each;
- A look at market disruptors and trends, and the key consequences of these;
- Essential actions for publishers and information providers working to create true digital learning experiences.
Price:
US $895.00
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May 3, 2010
44 pages
US $895.00
PDF 
Keywords: Books Content for schools E-books Education Education (corporate) Education (Higher Ed) Education (K-12) Market Analysis
