Information Industry Outlook 2010: A New Dawn, New Day, New Decade

Authors: Anthea Stratigos, Co-founder & CEO; Marc Strohlein, Chief Agility Officer; Leigh Watson Healy, Chief Analyst

As we enter a new decade, publishing and information companies will need to create unique user experiences in order to capture attention and market share. An annual tradition, our Outlook report provides our view of what’s ahead for the information industry. The report contains:

- Analysis of the three main trends that require information companies to make this the “Age of Experience” for end-users;
- Outsell’s top 10 predictions for what will drive the Age of Experience – essential for publishers and information providers who want to succeed in a changing market;
- 30 to Watch – our annual list of innovators, disruptors, and companies that have succeeded in providing unique or exceptional user experiences, as examples for others to follow;
- Outsell’s recommended actions for publishers and information providers to achieve growth by delivering superior user experiences.

Outsell’s fact-based analysis is based on tracking over 7,000 firms in 12 information industry segments, and tracking spending by the three main industry funding sources: advertisers, enterprise users, and libraries. This offers an unparalleled perspective that crosses segments and helps publishers and information providers grow in a global, fast-paced digital environment.