Education & Training: 2009 Market Forecast and Trends Report

Author: Lisa Abrams, Affiliate Analyst

This report showcases our forecast for growth and performance through 2012 of the Education & Training (E&T) segment, and provides detailed analysis of market trends. The E&T segment consists of companies worldwide that provide educational content, assessments and technology, for K-12, postsecondary, and professional development. Overall, the segment grew 6.5% in 2008 to achieve a market size of $45.2 billion; growth varied by region and most of the growth came from the companies that are not in the top 10 by revenue. The report profiles 10 up-and-coming E&T players and the disruptive forces they embody. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes:

- Outsell’s revenue and growth forecasts through 2012 for the Education & Training segment;
- Analysis of key trends in E&T and in the world economy;
- An overview of the E&T competitive landscape;
- Outsell’s Leaderboard, mapping 10 companies in this segment on their ability to execute and their innovativeness and market focus;
- Profiles of 10 companies to watch in the E&T segment;
- Essential actions for publishers to succeed in this market.

Our forecast reports build on our annual market size and market share data and our analysts’ assessment of macroeconomic and geopolitical trends, combined with critical key trends affecting each information industry segment. Our efforts are both top-down and bottom-up and are overlaid with the extensive experience of our individual analysts.