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Analyst, Sales Force, Staff, and Employee Benchmarks in Analyst Firms

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Author: Louise Garnett, Vice President, Outsell Scout Analytics

This report looks at the dynamics of user- and vendor-centric IT and telecom analyst firms – what Outsell calls the IT & Telecom Research, Reports & Services (ITTRRS) firms – comparing and contrasting revenue per employee, per analyst, per sales person, and per staff member. It provides advice and essential actions for publishers and information providers and supports those who seek greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes:

- Outsell analysis of four types of ITTRRS firms based on the mix of users and vendors they serve;
- Data on ITTRRS firms’ average revenue dollars per analyst, per sales force, and per staff member;
- Charts showing the mix of employees (analysts, sales, staff) at 15 ITTRRS firms, and a productivity comparison;
- Essential actions for ITTRRS publishers and information providers.


Pub Date: September 22, 2009
Type: Market Report
Segments: ITTRRS B2B MRRS
Keywords: Business Models, Market Statistics
Pages: 17
Format: PDF Application_pdf

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Table of Contents

  • Why This Topic?
    1. Methodology
  • Market Overview
    1. Types of Analyst Firms
    2. Company Revenue and Analysts
    3. Company Revenue and Salesforce
    4. Company Revenue and Staff
    5. Employee Mix and Productivity Comparison
  • Essential Actions
  • Related Research
  • Appendix

    • Tables & Figures

  • Figure 1. Revenue Dollar per Employee, Information Industry Average, 2008 Revenue
  • Table 1. Company By Share of Vendor and User Revenue, 2008 Revenue
  • Figure 2. ITTRRS Firms’ Average Revenue Dollar per Analyst, 2008 Revenue
  • Figure 3. ITTRRS Firms’ Average Revenue Dollar per Sales Person, 2008 Revenue
  • Figure 4. ITTRRS Firms’ Average Revenue Dollar per Staff Person, 2008 Revenue
  • Figure 5. ITTRRS Firms’ Employee Mix – Analyst, Sales, Staff, 2008 Revenue
  • Figure 6. ITTRRS Firms’ Revenue per Employee Comparisons, 2008 Revenue
  • Figure 7. ITTRRS Firms’ Average Revenue per Analyst and Sales Person, by 2008 Market Share
  • Table 2. Analysts, Sales, and Staff Figures per Firm

Companies Mentioned

  1. ABI Research
  2. Burton Group
  3. Canalys
  4. Current Analysis, Inc.
  5. Enterprise Management Associates, Inc.
  6. Forrester Research, Inc.
  7. Gartner, Inc.
  8. IDC
  9. In-Stat
  10. Info-Tech Research Group, Inc.
  11. InfoTrends
  12. iSuppli Corporation
  13. Springboard Research
  14. Strategy Analytics, Inc.
  15. TowerGroup
  16. Yankee Group Research, Inc.