Education Market Information Use Habits, Preferences, and Satisfaction
Education is an important target market for information publishers and providers. Outsell estimates global purchasing of information by higher education libraries at $3.9 billion and by school libraries at $9.8 billion, both in 2008. Additionally, millions are spent annually for institutional content including instructional materials, testing, and assessment materials. Though individual-level buying power is low among students and faculty, a lot of money is spent supporting those individuals’ information needs through libraries. This report helps publishers tap into the huge education market through an understanding of end-users in education and their consumption and spending patterns. It contains:
- An overview profile of information users in the education segment, including top information types used and satisfaction levels with major vendors and products;
- Data and analysis of education users’ information habits and unmet needs;
- A detailed look at this group’s use of interactive media;
- Data and analysis of education users’ information spending and purchasing – the money flow;
- Essential actions for publishers and information providers serving the education market.
Pub Date: August 12, 2009
Type: Market Report
Segments: E & T
Keywords: Education (Higher Ed), Education (K-12), Education, Users
Pages: 28
Format: PDF 
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Download PDF table of contents
Table of Contents
- Why This Market?
- Methodology
- Overview Profile of Information Users in the Education Sector
- Information Use and Behaviors
- Interactive Media
- The Education Sector and Libraries
- Spending and Purchasing
- Essential Actions
- Related Research
- Table 1. Education Sector Respondent Sample Breakdown
- Table 2. Top Information Types Used
- Table 3. Views about Various Vendors and Products, Faculty
- Table 4. Views about Various Vendors and Products, Students
- Figure 1. Where People Go First When Seeking Information
- Figure 2. Time Spent Gathering and Analyzing Information
- Figure 3. Search Failure Rates
- Table 5. Problems Getting Information
- Table 6. Unmet Information Needs
- Figure 4. Most Used Handheld Devices
- Figure 5. Percent Using Social Networking Sites
- Figure 6. Purpose for Using Social Networking Sites
- Figure 7. Priorities for Information Professional Functions and Roles
- Figure 8. Perceptions of Free vs. Fee Information
- Figure 9. Percent That Purchase Information Independently
- Figure 10. Median Annual Individual Information Spending
- Figure 11. Disposition of Independently Purchased Information
- Figure 12. Preferred Pricing Model
- Figure 13. Breakdown of Independent Spending by Format
- Table 7. Breakdown of Spending by Information Type
Tables & Figures
Companies Mentioned